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Find Your Crowd with Lifestyle Segmentation
You search for the perfect house. Why not search for the perfect area to live based on the type of people that live
there? PRIZM, Nielsen Claritas' segmentation system defines every Zip Code and place in the U.S. in terms of 66 distinct
lifestyle types using ground-breaking segmentation techniques.
Tired of the cold weather, but love the people you come in contact with every day in your hometown? Find your lifestyle
segment by searching demographic traits, lifestyle preferences and consumer behaviors. Search results will be scored on a 100% scale based
on your search criteria. Once you've identified your favorite lifestyle segment, click the title for more detailed information and a list
of zip codes and places with the highest concentration of your segment. Our results are made up of areas with greater than 100 households
and contain links to real estate listings where available. So find your spot in the sun and enjoy your hometown lifestyle.
Nielsen Claritas, 2008
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The nation's most exclusive address, Upper Crust is the wealthiest lifestyle in America--a haven for empty-nesting couples between the ages of 45 and 64. No segment has a higher concentration of residents earning over $100,000 a year or possessing a postgraduate degree. And none has a more opulent standard of living.
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Social Group: Elite Suburbs
Lifestage Group: Affluent Empty Nests
2007 Statistics:
US Households: 1,713,628 (1.494%)
Median HH Income: $114,343.00
Lifestyle Traits
Shop at Saks Fifth Ave.
Spend $3,000+ foreign travel
Read Washington Post
Watch Golf Channel
Aston Martin DB9
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Suburban
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Income:
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Wealthy
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Income Producing Assets:
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Elite
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Age Ranges:
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Age 45-64
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Presence of Kids:
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HH w/o Kids
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Homeownership:
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Mostly Owners
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Employment Levels:
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Management
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Education Levels:
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Graduate Plus
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Ethnic Diversity:
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White, Asian, Mix
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Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. The nation's second-wealthiest lifestyle is characterized by married couples with children, graduate degrees, a significant percentage of Asian Americans, and six-figure incomes earned by business executives, managers, and professionals.
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Social Group: Elite Suburbs
Lifestage Group: Accumulated Wealth
2007 Statistics:
US Households: 1,090,084 (0.95%)
Median HH Income: $119,475.00
Lifestyle Traits
Shop at Talbots
Take a skiing vacation
Read Architectural Digest
Watch video-on-demand
Audi A8
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Suburban
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Income:
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Wealthy
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Income Producing Assets:
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High
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Age Ranges:
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Age 45-64
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Presence of Kids:
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HH w/ Kids
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Homeownership:
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Mostly Owners
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Employment Levels:
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Management
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Education Levels:
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Graduate Plus
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Ethnic Diversity:
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White, Asian, Mix
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Movers & Shakers is home to America's up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54. Given its high percentage of executives and white-collar professionals, there's a decided business bent to this segment: members of Movers & Shakers rank number one for owning a small business and having a home office.
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Social Group: Elite Suburbs
Lifestage Group: Midlife Success
2007 Statistics:
US Households: 1,824,673 (1.591%)
Median HH Income: $102,624.00
Lifestyle Traits
Eat at Bertucci's
Go scuba diving/snorkeling
Read Inc.
Watch Saturday Night Live
Porsche 911
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Suburban
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Income:
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Wealthy
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Income Producing Assets:
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High
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Age Ranges:
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Age 35-54
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Presence of Kids:
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HH w/o Kids
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Homeownership:
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Mostly Owners
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Employment Levels:
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Management
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Education Levels:
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Graduate Plus
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Ethnic Diversity:
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White, Asian, Mix
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Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice to coffee to microbrew.
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Social Group: Urban Uptown
Lifestage Group: Young Achievers
2007 Statistics:
US Households: 1,383,073 (1.206%)
Median HH Income: $85,671.00
Lifestyle Traits
Shop at Banana Republic
Go snowboarding
Read Elle Décor
Watch Independent Film Channel
Toyota Prius
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Urban
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Income:
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Upscale
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Income Producing Assets:
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High
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Age Ranges:
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Age 25-44
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Presence of Kids:
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Family Mix
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Homeownership:
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Mix, Owners
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Employment Levels:
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Management
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Education Levels:
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Graduate Plus
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Ethnic Diversity:
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White, Asian, Hispanic, Mix
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Fair Housing and Equal Opportunity