American Dreams

American Dreams is a living example of how ethnically diverse the nation has become: just under half the residents are Hispanic, Asian, or African-American. In these multilingual neighborhoods--one in ten speaks a language other than English--middle-aged immigrants and their children live in upper-middle-class comfort.

Social Group: Urban Uptown
Lifestage Group: Young Accumulators

2008 Statistics:
US Households: 2,432,512 (2.121%)
Median HH Income: $55,497.00

Lifestyle Traits
Shop at Old Navy
Buy motivational tapes
Read Black Enterprise
Watch Telefutura
Toyota Scion

Source: Nielsen Claritas, 2008

Demographic Traits:
Ethnic Diversity: White, Black, Asian, Hispanic
Presence of Kids: Family Mix
Age Ranges: Age 35-54
Education Levels: College Graduate
Employment Levels: White Collar, Mix
Homeownership: Homeowners
Urbanicity: Urban
Income: Upper-Mid
Income Producing Assets: Above Average
Close Window