Blue-Chip Blues

Blue-Chip Blues is known as a comfortable lifestyle for ethnically-diverse, young, sprawling families with well-paying blue-collar jobs. The segment's aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.

Social Group: Middleburbs
Lifestage Group: Mainstream Families

2008 Statistics:
US Households: 1,424,707 (1.242%)
Median HH Income: $49,856.00

Lifestyle Traits
Eat at family restaurant
Attend NBA games
Read Baby Talk
Watch Univision
Mitsubishi Lancer

Source: Nielsen Claritas, 2008

Demographic Traits:
Ethnic Diversity: White, Black, Asian, Hispanic
Presence of Kids: HH w/ Kids
Age Ranges: Age 25-44
Education Levels: Some College
Employment Levels: Blue Collar, Service, Mix
Homeownership: Mix, Owners
Urbanicity: Suburban
Income: Midscale
Income Producing Assets: Below Average
Close Window