|
|
Family Thrifts
|
The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Suzukis and Kias.
|
|
Social Group: Micro-City Blues
Lifestage Group: Sustaining Families
2008 Statistics:
US Households: 1,913,780 (1.669%)
Median HH Income: $30,054.00
Lifestyle Traits
Shop at Victoria's Secret
Buy large baby dolls
Read CosmoGIRL!
Watch VH1 Classic
Kia Spectra
Source: Nielsen Claritas, 2008
|
Demographic Traits:
|
|
Ethnic Diversity:
|
White, Black, Asian, Hispanic
|
|
Presence of Kids:
|
HH w/ Kids
|
|
Age Ranges:
|
Age 25-44
|
|
Education Levels:
|
High School Graduate
|
|
Employment Levels:
|
White Collar, Service, Mix
|
|
Homeownership:
|
Mix, Renters
|
|
Urbanicity:
|
Second City
|
|
Income:
|
Lower-Mid
|
|
Income Producing Assets:
|
Low
|
|
|