Low-Rise Living The most economically challenged urban segment, Low-Rise Living is known as a transient world for middle age, ethnically diverse singles and single parents. Home values are low--about half the national average--and even then less than a quarter of residents can afford to own real estate. Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance. Social Group: Urban Cores Lifestage Group: Sustaining Families 2008 Statistics: US Households: 1,623,613 (1.416%) Median HH Income: $24,331.00 Lifestyle Traits Shop at Rite-Aid Domestic travel by bus Read Ebony Watch BET Drive van Source: Nielsen Claritas, 2008 Demographic Traits: Ethnic Diversity: White, Black, Asian, Hispanic Presence of Kids: Mostly w/ Kids Age Ranges: Age <55 Education Levels: Some High School Employment Levels: White Collar, Service, Mix Homeownership: Renters Urbanicity: Urban Income: Low Income Income Producing Assets: Low

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