New Beginnings

Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths--or starting over after recent divorces or company transfers. Ethnically diverse--with nearly half its residents Hispanic, Asian, or African-American--New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.

Social Group: Inner Suburbs
Lifestage Group: Striving Singles

2008 Statistics:
US Households: 1,741,778 (1.519%)
Median HH Income: $31,196.00

Lifestyle Traits
Eat at Church's Chicken
Use internet for job search
Read Soap Opera Weekly
Watch Telemundo
Suzuki Forenza

Source: Nielsen Claritas, 2008

Demographic Traits:
Ethnic Diversity: White, Black, Asian, Hispanic
Presence of Kids: Family Mix
Age Ranges: Age <35
Education Levels: Some College
Employment Levels: White Collar, Service, Mix
Homeownership: Renters
Urbanicity: Suburban
Income: Downscale
Income Producing Assets: Low
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