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Red, White and Blues
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The residents of Red, White & Blues typically live in exurban towns rapidly morphing into bedroom suburbs. Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack, and Payless Shoes. Middle-aged, high school educated, and lower-middle class, these folks tend to have solid, blue-collar jobs in manufacturing, milling, and construction.
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Social Group: Middle America
Lifestage Group: Striving Singles
2008 Statistics:
US Households: 1,199,124 (1.045%)
Median HH Income: $44,035.00
Lifestyle Traits
Shop at Sherwin-Williams
Own a power boat
Read Sport Truck
Watch The Inspiration Network
Chevrolet Colorado
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Ethnic Diversity:
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White
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Presence of Kids:
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HH w/o Kids
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Age Ranges:
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Age <55
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Education Levels:
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Some College
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Employment Levels:
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White Collar, Service, Mix
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Homeownership:
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Homeowners
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Urbanicity:
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Town
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Income:
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Lower-Mid
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Income Producing Assets:
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Below Average
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