Urban Elders

For Urban Elders--a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas, and Miami--life is often an economic struggle. These communities have high concentrations of Hispanics and African-Americans and tend to be downscale, with singles living in older apartment rentals.

Social Group: Urban Cores
Lifestage Group: Sustaining Seniors

2008 Statistics:
US Households: 1,486,582 (1.296%)
Median HH Income: $24,535.00

Lifestyle Traits
Dine out infrequently
Domestic travel by railroad
Read Selecciones (RD)
Watch Spanish soap operas
Toyota Corolla

Source: Nielsen Claritas, 2008

Demographic Traits:
Ethnic Diversity: White, Black, Asian, Hispanic
Presence of Kids: Mostly w/o Kids
Age Ranges: Age 55+
Education Levels: Some High School
Employment Levels: Mostly Retired
Homeownership: Renters
Urbanicity: Urban
Income: Low Income
Income Producing Assets: Below Average
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