Social Group: Urban Cores
Lifestage Group: Sustaining Seniors
2008 Statistics:
US Households: 1,486,582 (1.296%)
Median HH Income: $24,535.00
Lifestyle Traits
Dine out infrequently
Domestic travel by railroad
Read Selecciones (RD)
Watch Spanish soap operas
Toyota Corolla
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Ethnic Diversity:
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White, Black, Asian, Hispanic
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Presence of Kids:
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Mostly w/o Kids
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Age Ranges:
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Age 55+
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Education Levels:
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Some High School
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Employment Levels:
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Mostly Retired
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Homeownership:
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Renters
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Urbanicity:
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Urban
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Income:
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Low Income
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Income Producing Assets:
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Below Average
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