Home > American Dreams Lifestyle Segmentation Demographic Profile |
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Lifestyle Segment - American Dreams
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American Dreams is a living example of how ethnically diverse the nation has become: just under half the residents are Hispanic, Asian, or African-American. In these multilingual neighborhoods--one in ten speaks a language other than English--middle-aged immigrants and their children live in upper-middle-class comfort.
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Social Group: Urban Uptown
Lifestage Group: Young Accumulators
2008 Statistics:
US Households: 2,432,512 (2.121%)
Median HH Income: $55,497.00
Lifestyle Traits
Shop at Old Navy
Buy motivational tapes
Read Black Enterprise
Watch Telefutura
Toyota Scion
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Urban
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Income:
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Upper-Mid
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Income Producing Assets:
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Above Average
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Age Ranges:
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Age 35-54
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Presence of Kids:
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Family Mix
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Homeownership:
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Homeowners
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Employment Levels:
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White Collar, Mix
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Education Levels:
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College Graduate
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Ethnic Diversity:
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White, Black, Asian, Hispanic
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Social Group - Urban Uptown
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2008 Statistics:
US Households: 9,439,128
Median HH Income: $65,698.00
Segments in this group are:
Young Digerati
Money and Brains
Bohemian Mix
Cosmopolitans
American Dreams
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The five segments in Urban Uptown are home to the nation's wealthiest urban consumers. Members of this social group tend to be midscale to upscale, college educated and ethnically diverse, with above-average concentrations of Asian and Hispanic Americans. Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that's reflected in their marketplace choices. Urban Uptown consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad, and spend heavily on computer and wireless technology.
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Lifestage Group - Young Accumulators
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2008 Statistics:
US Households: 9,216,886
Median HH Income: $70,708.00
Segments in this group are:
Upward Bound
Beltway Boomers
Kids and Cul-de-Sacs
Fast-Track Families
American Dreams
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Compared to the Accumulated Wealth group, the five segments in Young Accumulators are slightly younger and less affluent than their upscale peers. Ethnically diverse, these households include an above-average number of Hispanic and Asian Americans. Adults typically have college educations and work a mix of white-collar managerial and professional jobs. Found mostly in suburban and exurban areas, the large families in Young Accumulators have fashioned comfortable, upscale lifestyles in their mid-sized homes. They favor outdoor sports, kid-friendly technology and adult toys like campers, powerboats, and motorcycles. Their media tastes lean towards cable networks targeted to children and teenagers.
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Top 25 highest concentration of "American Dreams" segment by Zip Code and City
| Rank |
By Zip Code |
Number of
Households |
Links to Area Demographics |
| 1 |
South Richmond Hill, New York 11419 Real Estate
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12781
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South Richmond Hill, New York 11419 Demographics
South Richmond Hill, New York 11419 Lifestyles
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| 2 |
Ozone Park, New York 11417 Real Estate
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9519
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Ozone Park, New York 11417 Demographics
Ozone Park, New York 11417 Lifestyles
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| 3 |
Brooklyn, New York 11236 Real Estate
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31884
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Brooklyn, New York 11236 Demographics
Brooklyn, New York 11236 Lifestyles
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| 4 |
Woodhaven, New York 11421 Real Estate
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12145
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Woodhaven, New York 11421 Demographics
Woodhaven, New York 11421 Lifestyles
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| 5 |
South Ozone Park, New York 11420 Real Estate
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13691
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South Ozone Park, New York 11420 Demographics
South Ozone Park, New York 11420 Lifestyles
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| 6 |
Philadelphia, Pennsylvania 19127 Real Estate
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2499
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Philadelphia, Pennsylvania 19127 Demographics
Philadelphia, Pennsylvania 19127 Lifestyles
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| 7 |
La Puente, California 91744 Real Estate
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19292
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La Puente, California 91744 Demographics
La Puente, California 91744 Lifestyles
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| 8 |
Trenton, New Jersey 08629 Real Estate
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3981
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Trenton, New Jersey 08629 Demographics
Trenton, New Jersey 08629 Lifestyles
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| 9 |
Baltimore, Maryland 21214 Real Estate
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8313
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Baltimore, Maryland 21214 Demographics
Baltimore, Maryland 21214 Lifestyles
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| 10 |
East Elmhurst, New York 11370 Real Estate
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9590
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East Elmhurst, New York 11370 Demographics
East Elmhurst, New York 11370 Lifestyles
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| 11 |
La Puente, California 91746 Real Estate
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7317
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La Puente, California 91746 Demographics
La Puente, California 91746 Lifestyles
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| 12 |
Baldwin Park, California 91706 Real Estate
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17825
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Baldwin Park, California 91706 Demographics
Baldwin Park, California 91706 Lifestyles
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| 13 |
Whittier, California 90606 Real Estate
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9034
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Whittier, California 90606 Demographics
Whittier, California 90606 Lifestyles
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| 14 |
Saint Albans, New York 11412 Real Estate
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11512
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Saint Albans, New York 11412 Demographics
Saint Albans, New York 11412 Lifestyles
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| 15 |
Staten Island, New York 10303 Real Estate
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7696
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Staten Island, New York 10303 Demographics
Staten Island, New York 10303 Lifestyles
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| 16 |
Ozone Park, New York 11416 Real Estate
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6729
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Ozone Park, New York 11416 Demographics
Ozone Park, New York 11416 Lifestyles
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| 17 |
Salt Lake City, Utah 84118 Real Estate
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18777
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Salt Lake City, Utah 84118 Demographics
Salt Lake City, Utah 84118 Lifestyles
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| 18 |
San Fernando, California 91340 Real Estate
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8512
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San Fernando, California 91340 Demographics
San Fernando, California 91340 Lifestyles
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| 19 |
Miami, Florida 33182 Real Estate
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4454
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Miami, Florida 33182 Demographics
Miami, Florida 33182 Lifestyles
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| 20 |
Norwalk, California 90650 Real Estate
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26916
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Norwalk, California 90650 Demographics
Norwalk, California 90650 Lifestyles
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| 21 |
Jamaica, New York 11436 Real Estate
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5765
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Jamaica, New York 11436 Demographics
Jamaica, New York 11436 Lifestyles
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| 22 |
Prospect Park, Pennsylvania 19076 Real Estate
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2528
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Prospect Park, Pennsylvania 19076 Demographics
Prospect Park, Pennsylvania 19076 Lifestyles
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| 23 |
Queens Village, New York 11429 Real Estate
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7815
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Queens Village, New York 11429 Demographics
Queens Village, New York 11429 Lifestyles
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| 24 |
Chicago, Illinois 60639 Real Estate
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24640
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Chicago, Illinois 60639 Demographics
Chicago, Illinois 60639 Lifestyles
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| 25 |
Chicago, Illinois 60630 Real Estate
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20388
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Chicago, Illinois 60630 Demographics
Chicago, Illinois 60630 Lifestyles
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| Rank |
By City |
Number of
Households |
Links to Area Demographics |
| 1 |
Oquirrh, Utah Real Estate
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3,276
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Oquirrh, Utah Demographics
Oquirrh, Utah Lifestyles
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| 2 |
South San Jose Hills, California Real Estate
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4,308
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South San Jose Hills, California Demographics
South San Jose Hills, California Lifestyles
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| 3 |
South Floral Park, New York Real Estate
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395
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South Floral Park, New York Demographics
South Floral Park, New York Lifestyles
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| 4 |
White City, Utah Real Estate
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1,838
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White City, Utah Demographics
White City, Utah Lifestyles
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| 5 |
Millbourne, Pennsylvania Real Estate
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345
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Millbourne, Pennsylvania Demographics
Millbourne, Pennsylvania Lifestyles
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| 6 |
Vincent, California Real Estate
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3,867
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Vincent, California Demographics
Vincent, California Lifestyles
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| 7 |
West Puente Valley, California Real Estate
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5,226
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West Puente Valley, California Demographics
West Puente Valley, California Lifestyles
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| 8 |
Parkway Village, Kentucky Real Estate
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258
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Parkway Village, Kentucky Demographics
Parkway Village, Kentucky Lifestyles
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| 9 |
Rollingwood, California Real Estate
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817
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Rollingwood, California Demographics
Rollingwood, California Lifestyles
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| 10 |
Valinda, California Real Estate
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4,952
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Valinda, California Demographics
Valinda, California Lifestyles
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| 11 |
Citrus, California Real Estate
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2,863
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Citrus, California Demographics
Citrus, California Lifestyles
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| 12 |
La Puente, California Real Estate
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9,524
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La Puente, California Demographics
La Puente, California Lifestyles
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| 13 |
Alum Rock, California Real Estate
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3,324
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Alum Rock, California Demographics
Alum Rock, California Lifestyles
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| 14 |
West Whittier-Los Nietos, California Real Estate
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7,105
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West Whittier-Los Nietos, California Demographics
West Whittier-Los Nietos, California Lifestyles
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| 15 |
Baldwin Park, California Real Estate
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17,610
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Baldwin Park, California Demographics
Baldwin Park, California Lifestyles
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| 16 |
Prospect Park, New Jersey Real Estate
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1,728
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Prospect Park, New Jersey Demographics
Prospect Park, New Jersey Lifestyles
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| 17 |
Kearns, Utah Real Estate
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9,951
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Kearns, Utah Demographics
Kearns, Utah Lifestyles
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| 18 |
Norwalk, California Real Estate
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26,940
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Norwalk, California Demographics
Norwalk, California Lifestyles
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| 19 |
Prospect Park, Pennsylvania Real Estate
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2,514
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Prospect Park, Pennsylvania Demographics
Prospect Park, Pennsylvania Lifestyles
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| 20 |
San Fernando, California Real Estate
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5,981
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San Fernando, California Demographics
San Fernando, California Lifestyles
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| 21 |
Roosevelt, New York Real Estate
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3,792
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Roosevelt, New York Demographics
Roosevelt, New York Lifestyles
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| 22 |
South Euclid, Ohio Real Estate
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8,763
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South Euclid, Ohio Demographics
South Euclid, Ohio Lifestyles
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| 23 |
Kearny, New Jersey Real Estate
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12,246
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Kearny, New Jersey Demographics
Kearny, New Jersey Lifestyles
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| 24 |
Hawaiian Gardens, California Real Estate
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3,704
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Hawaiian Gardens, California Demographics
Hawaiian Gardens, California Lifestyles
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| 25 |
Hillside, New Jersey Real Estate
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7,036
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Hillside, New Jersey Demographics
Hillside, New Jersey Lifestyles
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Fair Housing and Equal Opportunity