Home > Big Fish, Small Pond Lifestyle Segmentation Demographic Profile |
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Lifestyle Segment - Big Fish, Small Pond
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Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology.
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Social Group: Landed Gentry
Lifestage Group: Affluent Empty Nests
2008 Statistics:
US Households: 2,652,387 (2.313%)
Median HH Income: $85,487.00
Lifestyle Traits
Order from L.L. Bean
Belong to a country club
Read Atlantic Monthly
Watch college basketball
Jaguar XK
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Town/Rural
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Income:
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Upscale
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Income Producing Assets:
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Elite
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Age Ranges:
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Age 45-64
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Presence of Kids:
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HH w/o Kids
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Homeownership:
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Homeowners
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Employment Levels:
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Management
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Education Levels:
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Graduate Plus
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Ethnic Diversity:
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White
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Social Group - Landed Gentry
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2008 Statistics:
US Households: 10,557,210
Median HH Income: $85,504.00
Segments in this group are:
Country Squires
Big Fish, Small Pond
God's Country
Fast-Track Families
Country Casuals
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Widely scattered throughout the nation, the five segments in the Landed Gentry social group consist of wealthy Americans who migrated to the smaller boomtowns beyond the nation's beltways. Many of the households contain Boomer families and couples with college degrees, expansive homes, and professional jobs--they're twice as likely as average Americans to telecommute. With their upscale incomes, they can afford to spend heavily on consumer electronics, wireless and computer technology, luxury cars, powerboats, books and magazines, children's toys, and exercise equipment.
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Lifestage Group - Affluent Empty Nests
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2008 Statistics:
US Households: 8,003,313
Median HH Income: $90,216.00
Segments in this group are:
Upper Crust
Money and Brains
Big Fish, Small Pond
Second City Elite
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While those on the 'MTV side' of fifty may debate their inclusion in this group, Americans in the Mature Years tend to be over 45 years old and living in houses that have empty-nested. The four wealthiest segments in this group are classified Affluent Empty Nests, and they feature upscale couples who are college educated, hold executive and professional positions and are over 45. While their neighborhoods are found across a variety of landscapes--from urban to small-town areas--they all share a propensity for living in large, older homes. With their children out of the house, these consumers have plenty of disposable cash to finance active lifestyles rich in travel, cultural events, exercise equipment, and business media. These folks are also community activists who write politicians, volunteer for environmental groups, and vote regularly in elections.
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Top 25 highest concentration of "Big Fish, Small Pond" segment by Zip Code and City
| Rank |
By Zip Code |
Number of
Households |
Links to Area Demographics |
| 1 |
Stinson Beach, California 94970 Real Estate
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375
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Stinson Beach, California 94970 Demographics
Stinson Beach, California 94970 Lifestyles
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| 2 |
Rancho Santa Fe, California 92067 Real Estate
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1195
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Rancho Santa Fe, California 92067 Demographics
Rancho Santa Fe, California 92067 Lifestyles
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| 3 |
Helendale, California 92342 Real Estate
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2358
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Helendale, California 92342 Demographics
Helendale, California 92342 Lifestyles
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| 4 |
Captiva, Florida 33924 Real Estate
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125
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Captiva, Florida 33924 Demographics
Captiva, Florida 33924 Lifestyles
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| 5 |
Strathmere, New Jersey 08248 Real Estate
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106
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Strathmere, New Jersey 08248 Demographics
Strathmere, New Jersey 08248 Lifestyles
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| 6 |
Moose Pass, Alaska 99631 Real Estate
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229
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Moose Pass, Alaska 99631 Demographics
Moose Pass, Alaska 99631 Lifestyles
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| 7 |
The Sea Ranch, California 95497 Real Estate
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560
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The Sea Ranch, California 95497 Demographics
The Sea Ranch, California 95497 Lifestyles
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| 8 |
Annapolis, California 95412 Real Estate
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172
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Annapolis, California 95412 Demographics
Annapolis, California 95412 Lifestyles
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| 9 |
Cooper Landing, Alaska 99572 Real Estate
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165
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Cooper Landing, Alaska 99572 Demographics
Cooper Landing, Alaska 99572 Lifestyles
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| 10 |
Grantham, New Hampshire 03753 Real Estate
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1312
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Grantham, New Hampshire 03753 Demographics
Grantham, New Hampshire 03753 Lifestyles
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| 11 |
Bolinas, California 94924 Real Estate
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587
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Bolinas, California 94924 Demographics
Bolinas, California 94924 Lifestyles
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| 12 |
Savannah, Georgia 31411 Real Estate
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3721
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Savannah, Georgia 31411 Demographics
Savannah, Georgia 31411 Lifestyles
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| 13 |
Clio, California 96106 Real Estate
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120
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Clio, California 96106 Demographics
Clio, California 96106 Lifestyles
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| 14 |
Boca Grande, Florida 33921 Real Estate
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715
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Boca Grande, Florida 33921 Demographics
Boca Grande, Florida 33921 Lifestyles
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| 15 |
Grand Lake, Colorado 80447 Real Estate
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1117
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Grand Lake, Colorado 80447 Demographics
Grand Lake, Colorado 80447 Lifestyles
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| 16 |
Bodega Bay, California 94923 Real Estate
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853
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Bodega Bay, California 94923 Demographics
Bodega Bay, California 94923 Lifestyles
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| 17 |
Pine Valley, California 91962 Real Estate
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656
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Pine Valley, California 91962 Demographics
Pine Valley, California 91962 Lifestyles
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| 18 |
Bondville, Vermont 05340 Real Estate
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301
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Bondville, Vermont 05340 Demographics
Bondville, Vermont 05340 Lifestyles
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| 19 |
Blairsden-Graeagle, California 96103 Real Estate
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989
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Blairsden-Graeagle, California 96103 Demographics
Blairsden-Graeagle, California 96103 Lifestyles
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| 20 |
Sonoita, Arizona 85637 Real Estate
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505
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Sonoita, Arizona 85637 Demographics
Sonoita, Arizona 85637 Lifestyles
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| 21 |
Sea Island, Georgia 31561 Real Estate
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190
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Sea Island, Georgia 31561 Demographics
Sea Island, Georgia 31561 Lifestyles
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| 22 |
Biddeford Pool, Maine 04006 Real Estate
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120
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Biddeford Pool, Maine 04006 Demographics
Biddeford Pool, Maine 04006 Lifestyles
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| 23 |
Jekyll Island, Georgia 31527 Real Estate
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497
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Jekyll Island, Georgia 31527 Demographics
Jekyll Island, Georgia 31527 Lifestyles
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| 24 |
Tybee Island, Georgia 31328 Real Estate
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1975
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Tybee Island, Georgia 31328 Demographics
Tybee Island, Georgia 31328 Lifestyles
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| 25 |
Sanibel, Florida 33957 Real Estate
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3061
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Sanibel, Florida 33957 Demographics
Sanibel, Florida 33957 Lifestyles
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| Rank |
By City |
Number of
Households |
Links to Area Demographics |
| 1 |
Stinson Beach, California Real Estate
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369
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Stinson Beach, California Demographics
Stinson Beach, California Lifestyles
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| 2 |
Rancho Santa Fe, California Real Estate
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1,217
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Rancho Santa Fe, California Demographics
Rancho Santa Fe, California Lifestyles
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| 3 |
Carmel-by-the-Sea, California Real Estate
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2,264
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Carmel-by-the-Sea, California Demographics
Carmel-by-the-Sea, California Lifestyles
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| 4 |
Pine Valley, California Real Estate
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497
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Pine Valley, California Demographics
Pine Valley, California Lifestyles
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| 5 |
Grand Lake, Colorado Real Estate
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279
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Grand Lake, Colorado Demographics
Grand Lake, Colorado Lifestyles
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| 6 |
Cooper Landing, Alaska Real Estate
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170
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Cooper Landing, Alaska Demographics
Cooper Landing, Alaska Lifestyles
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| 7 |
Strathmere, New Jersey Real Estate
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106
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Strathmere, New Jersey Demographics
Strathmere, New Jersey Lifestyles
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| 8 |
Bodega Bay, California Real Estate
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727
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Bodega Bay, California Demographics
Bodega Bay, California Lifestyles
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| 9 |
Los Alamos, California Real Estate
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604
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Los Alamos, California Demographics
Los Alamos, California Lifestyles
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| 10 |
Indian River Shores, Florida Real Estate
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1,925
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Indian River Shores, Florida Demographics
Indian River Shores, Florida Lifestyles
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| 11 |
Bolinas, California Real Estate
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483
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Bolinas, California Demographics
Bolinas, California Lifestyles
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| 12 |
Skidaway Island, Georgia Real Estate
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3,704
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Skidaway Island, Georgia Demographics
Skidaway Island, Georgia Lifestyles
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| 13 |
Graeagle, California Real Estate
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470
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Graeagle, California Demographics
Graeagle, California Lifestyles
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| 14 |
Plumas Eureka, California Real Estate
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191
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Plumas Eureka, California Demographics
Plumas Eureka, California Lifestyles
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| 15 |
Wabasso Beach, Florida Real Estate
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849
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Wabasso Beach, Florida Demographics
Wabasso Beach, Florida Lifestyles
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| 16 |
Riegelsville, Pennsylvania Real Estate
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379
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Riegelsville, Pennsylvania Demographics
Riegelsville, Pennsylvania Lifestyles
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| 17 |
North Beach, Florida Real Estate
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145
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North Beach, Florida Demographics
North Beach, Florida Lifestyles
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| 18 |
Orchid, Florida Real Estate
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106
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Orchid, Florida Demographics
Orchid, Florida Lifestyles
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| 19 |
Asharoken, New York Real Estate
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217
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Asharoken, New York Demographics
Asharoken, New York Lifestyles
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| 20 |
Point Reyes Station, California Real Estate
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283
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Point Reyes Station, California Demographics
Point Reyes Station, California Lifestyles
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| 21 |
Shelter Island Heights, New York Real Estate
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470
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Shelter Island Heights, New York Demographics
Shelter Island Heights, New York Lifestyles
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| 22 |
Elgin, Arizona Real Estate
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146
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Elgin, Arizona Demographics
Elgin, Arizona Lifestyles
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| 23 |
Tybee Island, Georgia Real Estate
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1,823
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Tybee Island, Georgia Demographics
Tybee Island, Georgia Lifestyles
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| 24 |
Oxford, Maryland Real Estate
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367
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Oxford, Maryland Demographics
Oxford, Maryland Lifestyles
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| 25 |
Sonoita, Arizona Real Estate
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423
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Sonoita, Arizona Demographics
Sonoita, Arizona Lifestyles
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