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Home > Blue Blood Estates Lifestyle Segmentation Demographic Profile

Lifestyle Segment - Blue Blood Estates
Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. The nation's second-wealthiest lifestyle is characterized by married couples with children, graduate degrees, a significant percentage of Asian Americans, and six-figure incomes earned by business executives, managers, and professionals.

Social Group: Elite Suburbs
Lifestage Group: Accumulated Wealth

2008 Statistics:
US Households: 1,090,084 (0.95%)
Median HH Income: $119,475.00

Lifestyle Traits
Shop at Talbots
Take a skiing vacation
Read Architectural Digest
Watch video-on-demand
Audi A8

Source: Nielsen Claritas, 2008

Demographic Traits:
Urbanicity: Suburban
Income: Wealthy
Income Producing Assets: High
Age Ranges: Age 45-64
Presence of Kids: HH w/ Kids
Homeownership: Mostly Owners
Employment Levels: Management
Education Levels: Graduate Plus
Ethnic Diversity: White, Asian, Mix



Social Group - Elite Suburbs
2008 Statistics:
US Households: 5,945,416
Median HH Income: $110,500.00

Segments in this group are:
Upper Crust
Blue Blood Estates
Movers and Shakers
Winner's Circle



The most affluent suburban social group, Elite Suburbs is a world of six-figure incomes, post-graduate degrees, single-family homes, and managerial and professional occupations. The segments here are predominantly white with significant concentrations of well-off Asian Americans. Befitting their lofty salaries, S1 members are big consumers of large homes, expensive clothes, luxury cars, and foreign travel. Despite representing a small portion of the U.S. population, they hold a large share of the nation's personal net worth.



Lifestage Group - Accumulated Wealth
2008 Statistics:
US Households: 4,601,753
Median HH Income: $109,738.00

Segments in this group are:
Blue Blood Estates
Country Squires
Winner's Circle




The three segments in Accumulated Wealth contain the wealthiest families, mostly college-educated, white-collar Baby Boomers living in sprawling homes beyond the nation's beltways. These large family segments are filled with upscale professionals--the group's median income is nearly six figures--who have the disposable cash and sophisticated tastes to indulge their children with electronic toys, computer games, and top-of-the-line sporting equipment. The adults in these households are also a prime audience for print media, expensive cars and frequent vacations--often to theme parks as well as European destinations.



Top 25 highest concentration of "Blue Blood Estates" segment by Zip Code and City

Rank By Zip Code Number of
Households
Links to Area Demographics
1 Houston, Texas 77094 Real Estate 3094 Houston, Texas 77094 Demographics
Houston, Texas 77094 Lifestyles
2 Short Hills, New Jersey 07078 Real Estate 4054 Short Hills, New Jersey 07078 Demographics
Short Hills, New Jersey 07078 Lifestyles
3 Mountain Lakes, New Jersey 07046 Real Estate 1360 Mountain Lakes, New Jersey 07046 Demographics
Mountain Lakes, New Jersey 07046 Lifestyles
4 Demarest, New Jersey 07627 Real Estate 1732 Demarest, New Jersey 07627 Demographics
Demarest, New Jersey 07627 Lifestyles
5 Kenilworth, Illinois 60043 Real Estate 792 Kenilworth, Illinois 60043 Demographics
Kenilworth, Illinois 60043 Lifestyles
6 Woodcliff Lake, New Jersey 07677 Real Estate 1903 Woodcliff Lake, New Jersey 07677 Demographics
Woodcliff Lake, New Jersey 07677 Lifestyles
7 Saddle River, New Jersey 07458 Real Estate 4119 Saddle River, New Jersey 07458 Demographics
Saddle River, New Jersey 07458 Lifestyles
8 Allendale, New Jersey 07401 Real Estate 2152 Allendale, New Jersey 07401 Demographics
Allendale, New Jersey 07401 Lifestyles
9 Winfield, Illinois 60190 Real Estate 3582 Winfield, Illinois 60190 Demographics
Winfield, Illinois 60190 Lifestyles
10 Cincinnati, Ohio 45228 Real Estate 185 Cincinnati, Ohio 45228 Demographics
Cincinnati, Ohio 45228 Lifestyles
11 Cold Spring Harbor, New York 11724 Real Estate 995 Cold Spring Harbor, New York 11724 Demographics
Cold Spring Harbor, New York 11724 Lifestyles
12 West Chester, Pennsylvania 19383 Real Estate 239 West Chester, Pennsylvania 19383 Demographics
West Chester, Pennsylvania 19383 Lifestyles
13 Irvine, California 92620 Real Estate 14732 Irvine, California 92620 Demographics
Irvine, California 92620 Lifestyles
14 Franklin Lakes, New Jersey 07417 Real Estate 3670 Franklin Lakes, New Jersey 07417 Demographics
Franklin Lakes, New Jersey 07417 Lifestyles
15 Glencoe, Illinois 60022 Real Estate 2850 Glencoe, Illinois 60022 Demographics
Glencoe, Illinois 60022 Lifestyles
16 Germantown, Tennessee 38139 Real Estate 4967 Germantown, Tennessee 38139 Demographics
Germantown, Tennessee 38139 Lifestyles
17 Fremont, California 94539 Real Estate 14579 Fremont, California 94539 Demographics
Fremont, California 94539 Lifestyles
18 Ardsley, New York 10502 Real Estate 1998 Ardsley, New York 10502 Demographics
Ardsley, New York 10502 Lifestyles
19 Yorba Linda, California 92887 Real Estate 7575 Yorba Linda, California 92887 Demographics
Yorba Linda, California 92887 Lifestyles
20 Springfield, Virginia 22153 Real Estate 10875 Springfield, Virginia 22153 Demographics
Springfield, Virginia 22153 Lifestyles
21 Haworth, New Jersey 07641 Real Estate 1132 Haworth, New Jersey 07641 Demographics
Haworth, New Jersey 07641 Lifestyles
22 Harrington Park, New Jersey 07640 Real Estate 1669 Harrington Park, New Jersey 07640 Demographics
Harrington Park, New Jersey 07640 Lifestyles
23 Fairfax Station, Virginia 22039 Real Estate 6055 Fairfax Station, Virginia 22039 Demographics
Fairfax Station, Virginia 22039 Lifestyles
24 Darien, Connecticut 06820 Real Estate 6902 Darien, Connecticut 06820 Demographics
Darien, Connecticut 06820 Lifestyles
25 Wellesley Hills, Massachusetts 02481 Real Estate 4841 Wellesley Hills, Massachusetts 02481 Demographics
Wellesley Hills, Massachusetts 02481 Lifestyles
Rank By City Number of
Households
Links to Area Demographics
1 North Potomac, Maryland Real Estate 7,576 North Potomac, Maryland Demographics
North Potomac, Maryland Lifestyles
2 Mountain Lakes, New Jersey Real Estate 1,324 Mountain Lakes, New Jersey Demographics
Mountain Lakes, New Jersey Lifestyles
3 Kenilworth, Illinois Real Estate 760 Kenilworth, Illinois Demographics
Kenilworth, Illinois Lifestyles
4 Upper Saddle River, New Jersey Real Estate 2,785 Upper Saddle River, New Jersey Demographics
Upper Saddle River, New Jersey Lifestyles
5 Demarest, New Jersey Real Estate 1,722 Demarest, New Jersey Demographics
Demarest, New Jersey Lifestyles
6 Wolf Trap, Virginia Real Estate 4,697 Wolf Trap, Virginia Demographics
Wolf Trap, Virginia Lifestyles
7 Plandome, New York Real Estate 429 Plandome, New York Demographics
Plandome, New York Lifestyles
8 Dix Hills, New York Real Estate 8,068 Dix Hills, New York Demographics
Dix Hills, New York Lifestyles
9 Winfield, Illinois Real Estate 3,060 Winfield, Illinois Demographics
Winfield, Illinois Lifestyles
10 East Hills, New York Real Estate 2,259 East Hills, New York Demographics
East Hills, New York Lifestyles
11 Hidden Hills, California Real Estate 517 Hidden Hills, California Demographics
Hidden Hills, California Lifestyles
12 Woodcliff Lake, New Jersey Real Estate 1,938 Woodcliff Lake, New Jersey Demographics
Woodcliff Lake, New Jersey Lifestyles
13 Allendale, New Jersey Real Estate 2,124 Allendale, New Jersey Demographics
Allendale, New Jersey Lifestyles
14 Woodside, Pennsylvania Real Estate 735 Woodside, Pennsylvania Demographics
Woodside, Pennsylvania Lifestyles
15 Glencoe, Illinois Real Estate 2,947 Glencoe, Illinois Demographics
Glencoe, Illinois Lifestyles
16 Ardsley, New York Real Estate 1,574 Ardsley, New York Demographics
Ardsley, New York Lifestyles
17 Franklin Lakes, New Jersey Real Estate 3,688 Franklin Lakes, New Jersey Demographics
Franklin Lakes, New Jersey Lifestyles
18 Bannockburn, Illinois Real Estate 269 Bannockburn, Illinois Demographics
Bannockburn, Illinois Lifestyles
19 Deer Park, Illinois Real Estate 1,014 Deer Park, Illinois Demographics
Deer Park, Illinois Lifestyles
20 Great River, New York Real Estate 500 Great River, New York Demographics
Great River, New York Lifestyles
21 Millburn, New Jersey Real Estate 6,615 Millburn, New Jersey Demographics
Millburn, New Jersey Lifestyles
22 New Hempstead, New York Real Estate 1,415 New Hempstead, New York Demographics
New Hempstead, New York Lifestyles
23 Hilshire Village, Texas Real Estate 276 Hilshire Village, Texas Demographics
Hilshire Village, Texas Lifestyles
24 Woodsburgh, New York Real Estate 234 Woodsburgh, New York Demographics
Woodsburgh, New York Lifestyles
25 Yorketown, New Jersey Real Estate 1,860 Yorketown, New Jersey Demographics
Yorketown, New Jersey Lifestyles

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