Home > Blue-Chip Blues Lifestyle Segmentation Demographic Profile |
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Lifestyle Segment - Blue-Chip Blues
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Blue-Chip Blues is known as a comfortable lifestyle for ethnically-diverse, young, sprawling families with well-paying blue-collar jobs. The segment's aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.
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Social Group: Middleburbs
Lifestage Group: Mainstream Families
2008 Statistics:
US Households: 1,424,707 (1.242%)
Median HH Income: $49,856.00
Lifestyle Traits
Eat at family restaurant
Attend NBA games
Read Baby Talk
Watch Univision
Mitsubishi Lancer
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Suburban
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Income:
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Midscale
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Income Producing Assets:
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Below Average
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Age Ranges:
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Age 25-44
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Presence of Kids:
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HH w/ Kids
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Homeownership:
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Mix, Owners
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Employment Levels:
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Blue Collar, Service, Mix
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Education Levels:
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Some College
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Ethnic Diversity:
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White, Black, Asian, Hispanic
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Social Group - Middleburbs
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2008 Statistics:
US Households: 7,029,342
Median HH Income: $49,471.00
Segments in this group are:
Gray Power
Young Influentials
Suburban Sprawl
Blue-Chip Blues
Domestic Duos
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The five segments that comprise Middleburbs share a middle-class, suburban perspective, but there the similarity ends. The group includes a mix of homeowners and renters as well as high school graduates and college alums. With good jobs and money in their jeans, the members of Middleburbs tend to have plenty of discretionary income to visit nightclubs and casual-dining restaurants, shop at midscale department stores, buy dance and easy listening CDs by the dozen, and travel across the U.S. and Canada.
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Lifestage Group - Mainstream Families
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2008 Statistics:
US Households: 13,789,484
Median HH Income: $46,939.00
Segments in this group are:
New Homesteaders
Big Sky Families
White Picket Fences
Blue-Chip Blues
Kid Country, USA
Shotguns and Pickups
Suburban Pioneers
Multi-Culti Mosaic
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Mainstream Families refers to a collection of seven segments of middle- and working-class child-filled households. While the age range of adults is broad--from 25 to 54--these are households with at least one child under 18 still at home. And residents in this exurban group share similar consumption patterns, living in modestly priced homes--including mobile homes--and ranking high for owning three or more cars. As consumers, Mainstream Families maintain lifestyles befitting large families in the nation's small towns: lots of sports, electronic toys, groceries in bulk, and televised media.
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Top 25 highest concentration of "Blue-Chip Blues" segment by Zip Code and City
| Rank |
By Zip Code |
Number of
Households |
Links to Area Demographics |
| 1 |
San Antonio, Texas 78235 Real Estate
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180
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San Antonio, Texas 78235 Demographics
San Antonio, Texas 78235 Lifestyles
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| 2 |
Norfolk, Virginia 23521 Real Estate
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494
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Norfolk, Virginia 23521 Demographics
Norfolk, Virginia 23521 Lifestyles
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| 3 |
Hickam AFB, Hawaii 96853 Real Estate
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183
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Hickam AFB, Hawaii 96853 Demographics
Hickam AFB, Hawaii 96853 Lifestyles
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| 4 |
Tampa, Florida 33621 Real Estate
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518
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Tampa, Florida 33621 Demographics
Tampa, Florida 33621 Lifestyles
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| 5 |
Stone Park, Illinois 60165 Real Estate
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1178
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Stone Park, Illinois 60165 Demographics
Stone Park, Illinois 60165 Lifestyles
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| 6 |
Andrews Air Force Base, Maryland 20762 Real Estate
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1571
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Andrews Air Force Base, Maryland 20762 Demographics
Andrews Air Force Base, Maryland 20762 Lifestyles
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| 7 |
Albuquerque, New Mexico 87116 Real Estate
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1208
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Albuquerque, New Mexico 87116 Demographics
Albuquerque, New Mexico 87116 Lifestyles
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| 8 |
Pensacola, Florida 32508 Real Estate
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311
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Pensacola, Florida 32508 Demographics
Pensacola, Florida 32508 Lifestyles
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| 9 |
San Antonio, Texas 78236 Real Estate
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404
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San Antonio, Texas 78236 Demographics
San Antonio, Texas 78236 Lifestyles
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| 10 |
San Antonio, Texas 78234 Real Estate
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745
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San Antonio, Texas 78234 Demographics
San Antonio, Texas 78234 Lifestyles
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| 11 |
Houston, Texas 77086 Real Estate
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7012
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Houston, Texas 77086 Demographics
Houston, Texas 77086 Lifestyles
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| 12 |
Houston, Texas 77053 Real Estate
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9049
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Houston, Texas 77053 Demographics
Houston, Texas 77053 Lifestyles
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| 13 |
Colorado Springs, Colorado 80951 Real Estate
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729
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Colorado Springs, Colorado 80951 Demographics
Colorado Springs, Colorado 80951 Lifestyles
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| 14 |
Santa Cruz, California 95064 Real Estate
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437
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Santa Cruz, California 95064 Demographics
Santa Cruz, California 95064 Lifestyles
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| 15 |
Fort Eustis, Virginia 23604 Real Estate
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912
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Fort Eustis, Virginia 23604 Demographics
Fort Eustis, Virginia 23604 Lifestyles
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| 16 |
Stone Mountain, Georgia 30088 Real Estate
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9981
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Stone Mountain, Georgia 30088 Demographics
Stone Mountain, Georgia 30088 Lifestyles
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| 17 |
Houston, Texas 77038 Real Estate
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6895
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Houston, Texas 77038 Demographics
Houston, Texas 77038 Lifestyles
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| 18 |
Houston, Texas 77039 Real Estate
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7737
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Houston, Texas 77039 Demographics
Houston, Texas 77039 Lifestyles
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| 19 |
Oceanside, California 92058 Real Estate
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10885
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Oceanside, California 92058 Demographics
Oceanside, California 92058 Lifestyles
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| 20 |
Houston, Texas 77037 Real Estate
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5179
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Houston, Texas 77037 Demographics
Houston, Texas 77037 Lifestyles
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| 21 |
Magna, Utah 84044 Real Estate
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7575
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Magna, Utah 84044 Demographics
Magna, Utah 84044 Lifestyles
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| 22 |
Albuquerque, New Mexico 87121 Real Estate
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19614
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Albuquerque, New Mexico 87121 Demographics
Albuquerque, New Mexico 87121 Lifestyles
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| 23 |
Port Hueneme CBC Base, California 93043 Real Estate
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410
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Port Hueneme CBC Base, California 93043 Demographics
Port Hueneme CBC Base, California 93043 Lifestyles
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| 24 |
San Antonio, Texas 78244 Real Estate
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7705
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San Antonio, Texas 78244 Demographics
San Antonio, Texas 78244 Lifestyles
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| 25 |
Horn Lake, Mississippi 38637 Real Estate
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8707
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Horn Lake, Mississippi 38637 Demographics
Horn Lake, Mississippi 38637 Lifestyles
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| Rank |
By City |
Number of
Households |
Links to Area Demographics |
| 1 |
Stone Park, Illinois Real Estate
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1,154
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Stone Park, Illinois Demographics
Stone Park, Illinois Lifestyles
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| 2 |
Lackland AFB, Texas Real Estate
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188
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Lackland AFB, Texas Demographics
Lackland AFB, Texas Lifestyles
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| 3 |
Andrews AFB, Maryland Real Estate
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1,571
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Andrews AFB, Maryland Demographics
Andrews AFB, Maryland Lifestyles
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| 4 |
Iroquois Point, Hawaii Real Estate
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617
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Iroquois Point, Hawaii Demographics
Iroquois Point, Hawaii Lifestyles
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| 5 |
Woodmere, Louisiana Real Estate
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3,731
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Woodmere, Louisiana Demographics
Woodmere, Louisiana Lifestyles
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| 6 |
Irondale, Georgia Real Estate
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2,973
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Irondale, Georgia Demographics
Irondale, Georgia Lifestyles
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| 7 |
Redan, Georgia Real Estate
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13,385
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Redan, Georgia Demographics
Redan, Georgia Lifestyles
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| 8 |
Hunters Hollow, Kentucky Real Estate
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115
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Hunters Hollow, Kentucky Demographics
Hunters Hollow, Kentucky Lifestyles
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| 9 |
Wyandanch, New York Real Estate
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2,571
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Wyandanch, New York Demographics
Wyandanch, New York Lifestyles
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| 10 |
Horn Lake, Mississippi Real Estate
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6,331
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Horn Lake, Mississippi Demographics
Horn Lake, Mississippi Lifestyles
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| 11 |
Hillview, Kentucky Real Estate
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2,647
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Hillview, Kentucky Demographics
Hillview, Kentucky Lifestyles
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| 12 |
Hickam Housing, Hawaii Real Estate
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1,536
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Hickam Housing, Hawaii Demographics
Hickam Housing, Hawaii Lifestyles
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| 13 |
Riverdale, Illinois Real Estate
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4,598
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Riverdale, Illinois Demographics
Riverdale, Illinois Lifestyles
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| 14 |
Huber Ridge, Ohio Real Estate
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1,521
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Huber Ridge, Ohio Demographics
Huber Ridge, Ohio Lifestyles
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| 15 |
Sunnyslope, California Real Estate
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1,106
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Sunnyslope, California Demographics
Sunnyslope, California Lifestyles
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| 16 |
Aldine, Texas Real Estate
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4,330
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Aldine, Texas Demographics
Aldine, Texas Lifestyles
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| 17 |
Magna, Utah Real Estate
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7,764
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Magna, Utah Demographics
Magna, Utah Lifestyles
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| 18 |
Mission Bend, Texas Real Estate
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9,797
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Mission Bend, Texas Demographics
Mission Bend, Texas Lifestyles
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| 19 |
El Mirage, Arizona Real Estate
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7,473
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El Mirage, Arizona Demographics
El Mirage, Arizona Lifestyles
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| 20 |
Monticello, Louisiana Real Estate
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1,738
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Monticello, Louisiana Demographics
Monticello, Louisiana Lifestyles
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| 21 |
Whitmore Village, Hawaii Real Estate
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1,155
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Whitmore Village, Hawaii Demographics
Whitmore Village, Hawaii Lifestyles
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| 22 |
Dellwood, Missouri Real Estate
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1,770
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Dellwood, Missouri Demographics
Dellwood, Missouri Lifestyles
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| 23 |
Stone Mountain, Georgia Real Estate
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2,529
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Stone Mountain, Georgia Demographics
Stone Mountain, Georgia Lifestyles
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| 24 |
Ingalls Park, Illinois Real Estate
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1,379
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Ingalls Park, Illinois Demographics
Ingalls Park, Illinois Lifestyles
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| 25 |
Blacklick Estates, Ohio Real Estate
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3,068
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Blacklick Estates, Ohio Demographics
Blacklick Estates, Ohio Lifestyles
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