Home > Family Thrifts Lifestyle Segmentation Demographic Profile |
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Lifestyle Segment - Family Thrifts
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The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Suzukis and Kias.
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Social Group: Micro-City Blues
Lifestage Group: Sustaining Families
2008 Statistics:
US Households: 1,913,780 (1.669%)
Median HH Income: $30,054.00
Lifestyle Traits
Shop at Victoria's Secret
Buy large baby dolls
Read CosmoGIRL!
Watch VH1 Classic
Kia Spectra
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Second City
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Income:
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Lower-Mid
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Income Producing Assets:
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Low
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Age Ranges:
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Age 25-44
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Presence of Kids:
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HH w/ Kids
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Homeownership:
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Mix, Renters
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Employment Levels:
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White Collar, Service, Mix
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Education Levels:
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High School Graduate
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Ethnic Diversity:
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White, Black, Asian, Hispanic
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Social Group - Micro-City Blues
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2008 Statistics:
US Households: 6,937,347
Median HH Income: $27,126.00
Segments in this group are:
City Startups
Mobility Blues
Park Bench Seniors
Hometown Retired
Family Thrifts
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Micro-City Blues was created via the predominantly downscale residents living in the affordable housing found throughout the nation's smaller cities. A diverse social group, these five segments contain a mix of old and young, singles and widowers, whites, African-Americans, and Hispanics. Most of the workers hold blue-collar jobs--hence the name--and their marketplace behaviors reflect the segments' varied lifestyles. This is a social group of strong dualities, with consumers indexing high for video games and bingo, aerobic exercise and fishing, and BET and CMT.
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Lifestage Group - Sustaining Families
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2008 Statistics:
US Households: 6,849,375
Median HH Income: $28,655.00
Segments in this group are:
Family Thrifts
Bedrock America
Big City Blues
Low-Rise Living
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Sustaining Families is the least affluent of the Family Life groups, an assortment of segments that range from working-class to decidedly downscale. Ethnically mixed, with a high percentage of African American, Asian, and Hispanic families, these segments also display geographic diversity--from inner cities to some of the most isolated communities in the nation. Most adults hold blue-collar and service jobs, earning wages that relegate their families to small, older apartments and mobile homes. And the lifestyles are similarly modest: households here are into playing games and sports, shopping at discount chains and convenience stores, and tuning into nearly everything that airs on TV and radio.
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Top 25 highest concentration of "Family Thrifts" segment by Zip Code and City
| Rank |
By Zip Code |
Number of
Households |
Links to Area Demographics |
| 1 |
Tarawa Terrace, North Carolina 28543 Real Estate
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1448
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Tarawa Terrace, North Carolina 28543 Demographics
Tarawa Terrace, North Carolina 28543 Lifestyles
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| 2 |
New Haven, Connecticut 06519 Real Estate
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5195
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New Haven, Connecticut 06519 Demographics
New Haven, Connecticut 06519 Lifestyles
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| 3 |
Lamont, California 93241 Real Estate
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3554
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Lamont, California 93241 Demographics
Lamont, California 93241 Lifestyles
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| 4 |
Lawrence, Massachusetts 01841 Real Estate
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13685
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Lawrence, Massachusetts 01841 Demographics
Lawrence, Massachusetts 01841 Lifestyles
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| 5 |
Great Lakes, Illinois 60088 Real Estate
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1665
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Great Lakes, Illinois 60088 Demographics
Great Lakes, Illinois 60088 Lifestyles
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| 6 |
Youngstown, Ohio 44507 Real Estate
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3094
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Youngstown, Ohio 44507 Demographics
Youngstown, Ohio 44507 Lifestyles
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| 7 |
San Antonio, Texas 78242 Real Estate
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8559
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San Antonio, Texas 78242 Demographics
San Antonio, Texas 78242 Lifestyles
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| 8 |
Winton, California 95388 Real Estate
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3507
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Winton, California 95388 Demographics
Winton, California 95388 Lifestyles
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| 9 |
Victorville, California 92395 Real Estate
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15921
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Victorville, California 92395 Demographics
Victorville, California 92395 Lifestyles
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| 10 |
East Saint Louis, Illinois 62201 Real Estate
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3348
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East Saint Louis, Illinois 62201 Demographics
East Saint Louis, Illinois 62201 Lifestyles
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| 11 |
San Bernardino, California 92401 Real Estate
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645
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San Bernardino, California 92401 Demographics
San Bernardino, California 92401 Lifestyles
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| 12 |
Midway Park, North Carolina 28544 Real Estate
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1934
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Midway Park, North Carolina 28544 Demographics
Midway Park, North Carolina 28544 Lifestyles
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| 13 |
Salinas, California 93905 Real Estate
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12174
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Salinas, California 93905 Demographics
Salinas, California 93905 Lifestyles
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| 14 |
Fort Worth, Texas 76105 Real Estate
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6792
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Fort Worth, Texas 76105 Demographics
Fort Worth, Texas 76105 Lifestyles
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| 15 |
Fort Worth, Texas 76115 Real Estate
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5719
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Fort Worth, Texas 76115 Demographics
Fort Worth, Texas 76115 Lifestyles
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| 16 |
Delano, California 93215 Real Estate
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12819
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Delano, California 93215 Demographics
Delano, California 93215 Lifestyles
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| 17 |
Reading, Pennsylvania 19604 Real Estate
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8362
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Reading, Pennsylvania 19604 Demographics
Reading, Pennsylvania 19604 Lifestyles
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| 18 |
Schenectady, New York 12307 Real Estate
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2466
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Schenectady, New York 12307 Demographics
Schenectady, New York 12307 Lifestyles
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| 19 |
Waco, Texas 76707 Real Estate
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5635
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Waco, Texas 76707 Demographics
Waco, Texas 76707 Lifestyles
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| 20 |
Norfolk, Virginia 23523 Real Estate
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2721
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Norfolk, Virginia 23523 Demographics
Norfolk, Virginia 23523 Lifestyles
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| 21 |
Fort Worth, Texas 76110 Real Estate
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10046
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Fort Worth, Texas 76110 Demographics
Fort Worth, Texas 76110 Lifestyles
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| 22 |
Homestead, Florida 33030 Real Estate
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12334
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Homestead, Florida 33030 Demographics
Homestead, Florida 33030 Lifestyles
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| 23 |
San Bernardino, California 92411 Real Estate
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6355
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San Bernardino, California 92411 Demographics
San Bernardino, California 92411 Lifestyles
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| 24 |
Brownsville, Texas 78521 Real Estate
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27052
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Brownsville, Texas 78521 Demographics
Brownsville, Texas 78521 Lifestyles
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| 25 |
Erie, Pennsylvania 16503 Real Estate
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6321
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Erie, Pennsylvania 16503 Demographics
Erie, Pennsylvania 16503 Lifestyles
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| Rank |
By City |
Number of
Households |
Links to Area Demographics |
| 1 |
Brooklyn, Illinois Real Estate
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190
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Brooklyn, Illinois Demographics
Brooklyn, Illinois Lifestyles
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| 2 |
Richgrove, California Real Estate
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652
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Richgrove, California Demographics
Richgrove, California Lifestyles
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| 3 |
Lamont, California Real Estate
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3,095
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Lamont, California Demographics
Lamont, California Lifestyles
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| 4 |
Naranja, Florida Real Estate
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1,437
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Naranja, Florida Demographics
Naranja, Florida Lifestyles
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| 5 |
Winton, California Real Estate
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2,641
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Winton, California Demographics
Winton, California Lifestyles
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| 6 |
Bret Harte, California Real Estate
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1,181
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Bret Harte, California Demographics
Bret Harte, California Lifestyles
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| 7 |
Offutt AFB, Nebraska Real Estate
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1,982
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Offutt AFB, Nebraska Demographics
Offutt AFB, Nebraska Lifestyles
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| 8 |
Kiryas Joel, New York Real Estate
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3,545
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Kiryas Joel, New York Demographics
Kiryas Joel, New York Lifestyles
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| 9 |
New Square, New York Real Estate
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1,040
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New Square, New York Demographics
New Square, New York Lifestyles
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| 10 |
Lawrence, Massachusetts Real Estate
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23,371
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Lawrence, Massachusetts Demographics
Lawrence, Massachusetts Lifestyles
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| 11 |
Delano, California Real Estate
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10,812
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Delano, California Demographics
Delano, California Lifestyles
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| 12 |
Cockrell Hill, Texas Real Estate
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1,057
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Cockrell Hill, Texas Demographics
Cockrell Hill, Texas Lifestyles
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| 13 |
Derby, Colorado Real Estate
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2,041
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Derby, Colorado Demographics
Derby, Colorado Lifestyles
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| 14 |
Eglin AFB, Florida Real Estate
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2,060
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Eglin AFB, Florida Demographics
Eglin AFB, Florida Lifestyles
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| 15 |
Eidson Road, Texas Real Estate
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2,314
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Eidson Road, Texas Demographics
Eidson Road, Texas Lifestyles
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| 16 |
Bystrom, California Real Estate
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1,316
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Bystrom, California Demographics
Bystrom, California Lifestyles
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| 17 |
Perris, California Real Estate
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14,155
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Perris, California Demographics
Perris, California Lifestyles
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| 18 |
Commerce City, Colorado Real Estate
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11,234
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Commerce City, Colorado Demographics
Commerce City, Colorado Lifestyles
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| 19 |
Eagle Pass, Texas Real Estate
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8,322
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Eagle Pass, Texas Demographics
Eagle Pass, Texas Lifestyles
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| 20 |
Corcoran, California Real Estate
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3,073
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Corcoran, California Demographics
Corcoran, California Lifestyles
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| 21 |
Homestead, Florida Real Estate
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17,404
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Homestead, Florida Demographics
Homestead, Florida Lifestyles
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| 22 |
Liberal, Kansas Real Estate
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6,589
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Liberal, Kansas Demographics
Liberal, Kansas Lifestyles
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| 23 |
Escobares, Texas Real Estate
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714
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Escobares, Texas Demographics
Escobares, Texas Lifestyles
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| 24 |
Clute, Texas Real Estate
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3,665
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Clute, Texas Demographics
Clute, Texas Lifestyles
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| 25 |
Reading, Pennsylvania Real Estate
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29,617
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Reading, Pennsylvania Demographics
Reading, Pennsylvania Lifestyles
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Fair Housing and Equal Opportunity