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Low-Rise Living Lifestyle Segmentation Demographic Profile

Low-Rise Living

The most economically challenged urban segment, Low-Rise Living is known as a transient world for middle age, ethnically diverse singles and single parents. Home values are low--about half the national average--and even then less than a quarter of residents can afford to own real estate. Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.

Social Group: Urban Cores
Lifestage Group: Sustaining Families

2008 Statistics:
US Households: 1,623,613 (1.416%)
Median HH Income: $24,331.00

Lifestyle Traits
Shop at Rite-Aid
Domestic travel by bus
Read Ebony
Watch BET
Drive van

Source: Nielsen Claritas, 2009

Demographic Traits:
Urbanicity: Urban
Income: Low Income
Income Producing Assets: Low
Age Ranges: Age <55
Presence of Kids: Mostly w/ Kids
Homeownership: Renters
Employment Levels: White Collar, Service, Mix
Education Levels: Some High School
Ethnic Diversity: White, Black, Asian, Hispanic

Social Group: Urban Cores

Urban Cores The segments of Urban Cores are characterized by relatively modest incomes, educations, and rental apartments, but affordable housing is part of the allure for the group's young singles and aging retirees. One of the least affluent social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products. Among the group's preferences: TV news and daytime programming, Spanish and African-American radio, telephony services and pagers, cheap fast food and high-end department stores.

2008 Statistics:
US Households: 5,653,643
Median HH Income: $26,931.00

Segments in this group are:
Urban Elders
City Roots
Big City Blues
Low-Rise Living



Lifestage Group: Sustaining Families

Sustaining Families Sustaining Families is the least affluent of the Family Life groups, an assortment of segments that range from working-class to decidedly downscale. Ethnically mixed, with a high percentage of African American, Asian, and Hispanic families, these segments also display geographic diversity--from inner cities to some of the most isolated communities in the nation. Most adults hold blue-collar and service jobs, earning wages that relegate their families to small, older apartments and mobile homes. And the lifestyles are similarly modest: households here are into playing games and sports, shopping at discount chains and convenience stores, and tuning into nearly everything that airs on TV and radio.

2008 Statistics:
US Households: 6,849,375
Median HH Income: $28,655.00

Segments in this group are:
Family Thrifts
Bedrock America
Big City Blues
Low-Rise Living