Home > Movers and Shakers Lifestyle Segmentation Demographic Profile |
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Lifestyle Segment - Movers and Shakers
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Movers & Shakers is home to America's up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54. Given its high percentage of executives and white-collar professionals, there's a decided business bent to this segment: members of Movers & Shakers rank number one for owning a small business and having a home office.
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Social Group: Elite Suburbs
Lifestage Group: Midlife Success
2008 Statistics:
US Households: 1,824,673 (1.591%)
Median HH Income: $102,624.00
Lifestyle Traits
Eat at Bertucci's
Go scuba diving/snorkeling
Read Inc.
Watch Saturday Night Live
Porsche 911
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Suburban
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Income:
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Wealthy
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Income Producing Assets:
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High
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Age Ranges:
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Age 35-54
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Presence of Kids:
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HH w/o Kids
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Homeownership:
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Mostly Owners
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Employment Levels:
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Management
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Education Levels:
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Graduate Plus
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Ethnic Diversity:
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White, Asian, Mix
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Social Group - Elite Suburbs
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2008 Statistics:
US Households: 5,945,416
Median HH Income: $110,500.00
Segments in this group are:
Upper Crust
Blue Blood Estates
Movers and Shakers
Winner's Circle
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The most affluent suburban social group, Elite Suburbs is a world of six-figure incomes, post-graduate degrees, single-family homes, and managerial and professional occupations. The segments here are predominantly white with significant concentrations of well-off Asian Americans. Befitting their lofty salaries, S1 members are big consumers of large homes, expensive clothes, luxury cars, and foreign travel. Despite representing a small portion of the U.S. population, they hold a large share of the nation's personal net worth.
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Lifestage Group - Midlife Success
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2008 Statistics:
US Households: 14,744,614
Median HH Income: $69,417.00
Segments in this group are:
Movers and Shakers
Executive Suites
God's Country
Brite Lites, Li'l City
Home Sweet Home
Country Casuals
Suburban Sprawl
Mayberry-ville
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The eight segments in Midlife Success typically are filled with childless singles and couples in their thirties and forties. The wealthiest of the Younger Years class, this group is home to many white, college-educated residents who make six-figure incomes at executive and professional jobs but also extends to more middle class segments. Most of these segments are found in suburban and exurban communities, and consumers here are big fans of the latest technology, financial products, aerobic exercise and travel.
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Top 25 highest concentration of "Movers and Shakers" segment by Zip Code and City
| Rank |
By Zip Code |
Number of
Households |
Links to Area Demographics |
| 1 |
San Francisco, California 94130 Real Estate
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568
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San Francisco, California 94130 Demographics
San Francisco, California 94130 Lifestyles
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| 2 |
Atlanta, Georgia 30363 Real Estate
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1317
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Atlanta, Georgia 30363 Demographics
Atlanta, Georgia 30363 Lifestyles
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| 3 |
Dunn Loring, Virginia 22027 Real Estate
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726
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Dunn Loring, Virginia 22027 Demographics
Dunn Loring, Virginia 22027 Lifestyles
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| 4 |
Tustin, California 92782 Real Estate
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9157
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Tustin, California 92782 Demographics
Tustin, California 92782 Lifestyles
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| 5 |
San Jose, California 95134 Real Estate
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6108
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San Jose, California 95134 Demographics
San Jose, California 95134 Lifestyles
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| 6 |
Santa Clara, California 95054 Real Estate
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5984
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Santa Clara, California 95054 Demographics
Santa Clara, California 95054 Lifestyles
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| 7 |
Irvine, California 92602 Real Estate
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4431
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Irvine, California 92602 Demographics
Irvine, California 92602 Lifestyles
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| 8 |
Newport Coast, California 92657 Real Estate
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3886
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Newport Coast, California 92657 Demographics
Newport Coast, California 92657 Lifestyles
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| 9 |
Alexandria, Virginia 22315 Real Estate
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11311
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Alexandria, Virginia 22315 Demographics
Alexandria, Virginia 22315 Lifestyles
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| 10 |
Corona del Mar, California 92625 Real Estate
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6020
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Corona del Mar, California 92625 Demographics
Corona del Mar, California 92625 Lifestyles
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| 11 |
Auburndale, Massachusetts 02466 Real Estate
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2616
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Auburndale, Massachusetts 02466 Demographics
Auburndale, Massachusetts 02466 Lifestyles
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| 12 |
Cos Cob, Connecticut 06807 Real Estate
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2696
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Cos Cob, Connecticut 06807 Demographics
Cos Cob, Connecticut 06807 Lifestyles
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| 13 |
Los Gatos, California 95030 Real Estate
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5176
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Los Gatos, California 95030 Demographics
Los Gatos, California 95030 Lifestyles
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| 14 |
Chatham, New Jersey 07928 Real Estate
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6924
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Chatham, New Jersey 07928 Demographics
Chatham, New Jersey 07928 Lifestyles
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| 15 |
Arlington, Virginia 22213 Real Estate
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1000
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Arlington, Virginia 22213 Demographics
Arlington, Virginia 22213 Lifestyles
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| 16 |
Newtonville, Massachusetts 02460 Real Estate
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3508
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Newtonville, Massachusetts 02460 Demographics
Newtonville, Massachusetts 02460 Lifestyles
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| 17 |
Midland Park, New Jersey 07432 Real Estate
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2595
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Midland Park, New Jersey 07432 Demographics
Midland Park, New Jersey 07432 Lifestyles
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| 18 |
Norwalk, Connecticut 06853 Real Estate
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1416
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Norwalk, Connecticut 06853 Demographics
Norwalk, Connecticut 06853 Lifestyles
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| 19 |
Los Gatos, California 95032 Real Estate
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10082
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Los Gatos, California 95032 Demographics
Los Gatos, California 95032 Lifestyles
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| 20 |
Rumson, New Jersey 07760 Real Estate
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3789
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Rumson, New Jersey 07760 Demographics
Rumson, New Jersey 07760 Lifestyles
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| 21 |
Newton Highlands, Massachusetts 02461 Real Estate
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2625
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Newton Highlands, Massachusetts 02461 Demographics
Newton Highlands, Massachusetts 02461 Lifestyles
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| 22 |
Allenhurst, New Jersey 07711 Real Estate
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692
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Allenhurst, New Jersey 07711 Demographics
Allenhurst, New Jersey 07711 Lifestyles
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| 23 |
Montclair, New Jersey 07043 Real Estate
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4037
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Montclair, New Jersey 07043 Demographics
Montclair, New Jersey 07043 Lifestyles
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| 24 |
Alexandria, Virginia 22310 Real Estate
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10414
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Alexandria, Virginia 22310 Demographics
Alexandria, Virginia 22310 Lifestyles
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| 25 |
Vienna, Virginia 22181 Real Estate
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5187
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Vienna, Virginia 22181 Demographics
Vienna, Virginia 22181 Lifestyles
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| Rank |
By City |
Number of
Households |
Links to Area Demographics |
| 1 |
San Joaquin Hills, California Real Estate
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1,880
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San Joaquin Hills, California Demographics
San Joaquin Hills, California Lifestyles
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| 2 |
Heritage Hills, Colorado Real Estate
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1,920
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Heritage Hills, Colorado Demographics
Heritage Hills, Colorado Lifestyles
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| 3 |
Loch Arbour, New Jersey Real Estate
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113
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Loch Arbour, New Jersey Demographics
Loch Arbour, New Jersey Lifestyles
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| 4 |
Sea Bright, New Jersey Real Estate
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1,017
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Sea Bright, New Jersey Demographics
Sea Bright, New Jersey Lifestyles
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| 5 |
Chatham, New Jersey Real Estate
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3,052
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Chatham, New Jersey Demographics
Chatham, New Jersey Lifestyles
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| 6 |
Allenhurst, New Jersey Real Estate
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267
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Allenhurst, New Jersey Demographics
Allenhurst, New Jersey Lifestyles
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| 7 |
Poquott, New York Real Estate
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340
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Poquott, New York Demographics
Poquott, New York Lifestyles
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| 8 |
Franconia, Virginia Real Estate
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14,734
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Franconia, Virginia Demographics
Franconia, Virginia Lifestyles
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| 9 |
Columbine Valley, Colorado Real Estate
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684
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Columbine Valley, Colorado Demographics
Columbine Valley, Colorado Lifestyles
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| 10 |
Los Gatos, California Real Estate
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12,135
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Los Gatos, California Demographics
Los Gatos, California Lifestyles
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| 11 |
Larchmont, New York Real Estate
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2,485
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Larchmont, New York Demographics
Larchmont, New York Lifestyles
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| 12 |
Tysons Corner, Virginia Real Estate
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9,230
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Tysons Corner, Virginia Demographics
Tysons Corner, Virginia Lifestyles
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| 13 |
West Menlo Park, California Real Estate
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1,349
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West Menlo Park, California Demographics
West Menlo Park, California Lifestyles
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| 14 |
West Conshohocken, Pennsylvania Real Estate
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644
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West Conshohocken, Pennsylvania Demographics
West Conshohocken, Pennsylvania Lifestyles
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| 15 |
Dunn Loring, Virginia Real Estate
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2,853
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Dunn Loring, Virginia Demographics
Dunn Loring, Virginia Lifestyles
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| 16 |
Strawberry, California Real Estate
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2,510
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Strawberry, California Demographics
Strawberry, California Lifestyles
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| 17 |
Midland Park, New Jersey Real Estate
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2,631
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Midland Park, New Jersey Demographics
Midland Park, New Jersey Lifestyles
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| 18 |
Halesite, New York Real Estate
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1,030
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Halesite, New York Demographics
Halesite, New York Lifestyles
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| 19 |
Ben Avon Heights, Pennsylvania Real Estate
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115
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Ben Avon Heights, Pennsylvania Demographics
Ben Avon Heights, Pennsylvania Lifestyles
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| 20 |
Spring Valley, Kentucky Real Estate
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277
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Spring Valley, Kentucky Demographics
Spring Valley, Kentucky Lifestyles
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| 21 |
Woodbourne, Pennsylvania Real Estate
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1,281
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Woodbourne, Pennsylvania Demographics
Woodbourne, Pennsylvania Lifestyles
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| 22 |
Greenwood Village, Colorado Real Estate
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5,090
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Greenwood Village, Colorado Demographics
Greenwood Village, Colorado Lifestyles
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| 23 |
Kensington, Maryland Real Estate
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732
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Kensington, Maryland Demographics
Kensington, Maryland Lifestyles
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| 24 |
Emerald Lake Hills, California Real Estate
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1,636
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Emerald Lake Hills, California Demographics
Emerald Lake Hills, California Lifestyles
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| 25 |
Oakton, Virginia Real Estate
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11,833
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Oakton, Virginia Demographics
Oakton, Virginia Lifestyles
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