Home > Multi-Culti Mosaic Lifestyle Segmentation Demographic Profile |
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Lifestyle Segment - Multi-Culti Mosaic
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An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of younger Hispanic, Asian, and African-American singles and families. With nearly a quarter of the residents foreign born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status.
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Social Group: Midtown Mix
Lifestage Group: Mainstream Families
2008 Statistics:
US Households: 1,910,536 (1.666%)
Median HH Income: $35,222.00
Lifestyle Traits
Shop at Marshalls
Buy Spanish/Latin music
Read Jet
Watch boxing
Nissan Versa
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Urban
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Income:
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Lower-Mid
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Income Producing Assets:
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Below Average
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Age Ranges:
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Age 35-54
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Presence of Kids:
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Family Mix
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Homeownership:
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Homeowners
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Employment Levels:
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White Collar, Service, Mix
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Education Levels:
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Some College
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Ethnic Diversity:
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White, Black, Asian, Hispanic
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Social Group - Midtown Mix
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2008 Statistics:
US Households: 4,929,710
Median HH Income: $36,935.00
Segments in this group are:
Urban Achievers
Close-In Couples
Multi-Culti Mosaic
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Diversity is the hallmark of Midtown Mix, a group of mostly lower-middle-income urban segments. It's the most ethnically diverse social group, and consists of a mix of singles and couples, homeowners and renters, college alumni and high school graduates. In Midtown Mix, the households are dominated by consumers who pursue active social lives--frequenting bars, health clubs, and restaurants at high rates--listen to progressive music, drive small imports, and acquire the latest consumer electronics.
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Lifestage Group - Mainstream Families
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2008 Statistics:
US Households: 13,789,484
Median HH Income: $46,939.00
Segments in this group are:
New Homesteaders
Big Sky Families
White Picket Fences
Blue-Chip Blues
Kid Country, USA
Shotguns and Pickups
Suburban Pioneers
Multi-Culti Mosaic
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Mainstream Families refers to a collection of seven segments of middle- and working-class child-filled households. While the age range of adults is broad--from 25 to 54--these are households with at least one child under 18 still at home. And residents in this exurban group share similar consumption patterns, living in modestly priced homes--including mobile homes--and ranking high for owning three or more cars. As consumers, Mainstream Families maintain lifestyles befitting large families in the nation's small towns: lots of sports, electronic toys, groceries in bulk, and televised media.
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Top 25 highest concentration of "Multi-Culti Mosaic" segment by Zip Code and City
| Rank |
By Zip Code |
Number of
Households |
Links to Area Demographics |
| 1 |
Philadelphia, Pennsylvania 19142 Real Estate
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9338
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Philadelphia, Pennsylvania 19142 Demographics
Philadelphia, Pennsylvania 19142 Lifestyles
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| 2 |
Philadelphia, Pennsylvania 19134 Real Estate
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18744
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Philadelphia, Pennsylvania 19134 Demographics
Philadelphia, Pennsylvania 19134 Lifestyles
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| 3 |
Philadelphia, Pennsylvania 19124 Real Estate
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21597
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Philadelphia, Pennsylvania 19124 Demographics
Philadelphia, Pennsylvania 19124 Lifestyles
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| 4 |
Detroit, Michigan 48210 Real Estate
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10963
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Detroit, Michigan 48210 Demographics
Detroit, Michigan 48210 Lifestyles
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| 5 |
Philadelphia, Pennsylvania 19120 Real Estate
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21442
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Philadelphia, Pennsylvania 19120 Demographics
Philadelphia, Pennsylvania 19120 Lifestyles
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| 6 |
Detroit, Michigan 48228 Real Estate
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20982
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Detroit, Michigan 48228 Demographics
Detroit, Michigan 48228 Lifestyles
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| 7 |
Detroit, Michigan 48205 Real Estate
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16924
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Detroit, Michigan 48205 Demographics
Detroit, Michigan 48205 Lifestyles
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| 8 |
Providence, Rhode Island 02918 Real Estate
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326
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Providence, Rhode Island 02918 Demographics
Providence, Rhode Island 02918 Lifestyles
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| 9 |
Dearborn, Michigan 48126 Real Estate
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14259
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Dearborn, Michigan 48126 Demographics
Dearborn, Michigan 48126 Lifestyles
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| 10 |
Toledo, Ohio 43608 Real Estate
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6104
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Toledo, Ohio 43608 Demographics
Toledo, Ohio 43608 Lifestyles
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| 11 |
Kansas City, Missouri 64123 Real Estate
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3620
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Kansas City, Missouri 64123 Demographics
Kansas City, Missouri 64123 Lifestyles
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| 12 |
Trenton, New Jersey 08611 Real Estate
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8477
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Trenton, New Jersey 08611 Demographics
Trenton, New Jersey 08611 Lifestyles
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| 13 |
Chicago, Illinois 60632 Real Estate
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23604
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Chicago, Illinois 60632 Demographics
Chicago, Illinois 60632 Lifestyles
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| 14 |
Detroit, Michigan 48224 Real Estate
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16869
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Detroit, Michigan 48224 Demographics
Detroit, Michigan 48224 Lifestyles
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| 15 |
Philadelphia, Pennsylvania 19125 Real Estate
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8200
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Philadelphia, Pennsylvania 19125 Demographics
Philadelphia, Pennsylvania 19125 Lifestyles
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| 16 |
Hamtramck, Michigan 48212 Real Estate
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13358
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Hamtramck, Michigan 48212 Demographics
Hamtramck, Michigan 48212 Lifestyles
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| 17 |
Grand Rapids, Michigan 49507 Real Estate
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11987
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Grand Rapids, Michigan 49507 Demographics
Grand Rapids, Michigan 49507 Lifestyles
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| 18 |
Philadelphia, Pennsylvania 19140 Real Estate
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18010
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Philadelphia, Pennsylvania 19140 Demographics
Philadelphia, Pennsylvania 19140 Lifestyles
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| 19 |
Cicero, Illinois 60804 Real Estate
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21415
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Cicero, Illinois 60804 Demographics
Cicero, Illinois 60804 Lifestyles
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| 20 |
Toledo, Ohio 43605 Real Estate
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10609
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Toledo, Ohio 43605 Demographics
Toledo, Ohio 43605 Lifestyles
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| 21 |
Darby, Pennsylvania 19023 Real Estate
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7275
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Darby, Pennsylvania 19023 Demographics
Darby, Pennsylvania 19023 Lifestyles
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| 22 |
Phoenix, Arizona 85019 Real Estate
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8357
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Phoenix, Arizona 85019 Demographics
Phoenix, Arizona 85019 Lifestyles
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| 23 |
Philadelphia, Pennsylvania 19133 Real Estate
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8192
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Philadelphia, Pennsylvania 19133 Demographics
Philadelphia, Pennsylvania 19133 Lifestyles
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| 24 |
Minneapolis, Minnesota 55411 Real Estate
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8550
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Minneapolis, Minnesota 55411 Demographics
Minneapolis, Minnesota 55411 Lifestyles
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| 25 |
Detroit, Michigan 48209 Real Estate
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10454
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Detroit, Michigan 48209 Demographics
Detroit, Michigan 48209 Lifestyles
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| Rank |
By City |
Number of
Households |
Links to Area Demographics |
| 1 |
Country Club Hills, Missouri Real Estate
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501
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Country Club Hills, Missouri Demographics
Country Club Hills, Missouri Lifestyles
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| 2 |
Colwyn, Pennsylvania Real Estate
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805
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Colwyn, Pennsylvania Demographics
Colwyn, Pennsylvania Lifestyles
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| 3 |
Woodlynne, New Jersey Real Estate
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863
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Woodlynne, New Jersey Demographics
Woodlynne, New Jersey Lifestyles
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| 4 |
Hillsdale, Missouri Real Estate
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556
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Hillsdale, Missouri Demographics
Hillsdale, Missouri Lifestyles
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| 5 |
Bonnie Lock-Woodsetter North, Florida Real Estate
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1,367
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Bonnie Lock-Woodsetter North, Florida Demographics
Bonnie Lock-Woodsetter North, Florida Lifestyles
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| 6 |
Flordell Hills, Missouri Real Estate
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363
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Flordell Hills, Missouri Demographics
Flordell Hills, Missouri Lifestyles
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| 7 |
Pompano Beach Highlands, Florida Real Estate
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2,262
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Pompano Beach Highlands, Florida Demographics
Pompano Beach Highlands, Florida Lifestyles
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| 8 |
Miami Gardens, Florida Real Estate
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728
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Miami Gardens, Florida Demographics
Miami Gardens, Florida Lifestyles
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| 9 |
Hamtramck, Michigan Real Estate
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7,216
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Hamtramck, Michigan Demographics
Hamtramck, Michigan Lifestyles
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| 10 |
Utopia, Florida Real Estate
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254
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Utopia, Florida Demographics
Utopia, Florida Lifestyles
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| 11 |
Collier Manor-Cresthaven, Florida Real Estate
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2,966
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Collier Manor-Cresthaven, Florida Demographics
Collier Manor-Cresthaven, Florida Lifestyles
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| 12 |
Darby, Pennsylvania Real Estate
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3,293
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Darby, Pennsylvania Demographics
Darby, Pennsylvania Lifestyles
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| 13 |
Tedder, Florida Real Estate
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490
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Tedder, Florida Demographics
Tedder, Florida Lifestyles
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| 14 |
Washington Park, Florida Real Estate
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424
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Washington Park, Florida Demographics
Washington Park, Florida Lifestyles
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| 15 |
Broadview-Pompano Park, Florida Real Estate
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1,582
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Broadview-Pompano Park, Florida Demographics
Broadview-Pompano Park, Florida Lifestyles
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| 16 |
Cicero, Illinois Real Estate
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21,315
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Cicero, Illinois Demographics
Cicero, Illinois Lifestyles
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| 17 |
Roosevelt Gardens, Florida Real Estate
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751
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Roosevelt Gardens, Florida Demographics
Roosevelt Gardens, Florida Lifestyles
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| 18 |
Pine Lawn, Missouri Real Estate
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1,387
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Pine Lawn, Missouri Demographics
Pine Lawn, Missouri Lifestyles
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| 19 |
Garden Acres, California Real Estate
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2,721
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Garden Acres, California Demographics
Garden Acres, California Lifestyles
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| 20 |
Pompano Estates, Florida Real Estate
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827
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Pompano Estates, Florida Demographics
Pompano Estates, Florida Lifestyles
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| 21 |
Hazel Park, Michigan Real Estate
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7,163
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Hazel Park, Michigan Demographics
Hazel Park, Michigan Lifestyles
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| 22 |
Lake Forest, Florida Real Estate
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1,563
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Lake Forest, Florida Demographics
Lake Forest, Florida Lifestyles
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| 23 |
Carver Ranches, Florida Real Estate
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1,646
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Carver Ranches, Florida Demographics
Carver Ranches, Florida Lifestyles
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| 24 |
Jennings, Missouri Real Estate
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5,952
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Jennings, Missouri Demographics
Jennings, Missouri Lifestyles
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| 25 |
South Houston, Texas Real Estate
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4,546
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South Houston, Texas Demographics
South Houston, Texas Lifestyles
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