Home > New Beginnings Lifestyle Segmentation Demographic Profile |
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Lifestyle Segment - New Beginnings
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Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths--or starting over after recent divorces or company transfers. Ethnically diverse--with nearly half its residents Hispanic, Asian, or African-American--New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.
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Social Group: Inner Suburbs
Lifestage Group: Striving Singles
2008 Statistics:
US Households: 1,741,778 (1.519%)
Median HH Income: $31,196.00
Lifestyle Traits
Eat at Church's Chicken
Use internet for job search
Read Soap Opera Weekly
Watch Telemundo
Suzuki Forenza
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Suburban
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Income:
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Downscale
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Income Producing Assets:
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Low
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Age Ranges:
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Age <35
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Presence of Kids:
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Family Mix
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Homeownership:
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Renters
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Employment Levels:
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White Collar, Service, Mix
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Education Levels:
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Some College
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Ethnic Diversity:
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White, Black, Asian, Hispanic
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Social Group - Inner Suburbs
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2008 Statistics:
US Households: 5,165,328
Median HH Income: $32,451.00
Segments in this group are:
New Beginnings
Old Glories
American Classics
Suburban Pioneers
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The four segments in the Inner Suburbs social group are concentrated in the inner-ring suburbs of major metros--areas where residents tend to be high school educated, unmarried, and downscale. There's diversity in this group, with segments that are racially mixed, divided evenly between homeowners and renters, and filled with households that are either young or aging in place. However, the consumer behavior of the S4 segments is dominated by older Americans who enjoy social activities at veterans clubs and fraternal orders, TV news and talk shows, and shopping at discount department stores.
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Lifestage Group - Striving Singles
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2008 Statistics:
US Households: 12,336,977
Median HH Income: $33,817.00
Segments in this group are:
Red, White and Blues
New Beginnings
Blue Highways
City Startups
Young and Rustic
Mobility Blues
Crossroads Villagers
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The seven segments in Striving Singles make up the most downscale of the Younger Years class. Centered in exurban towns and satellite cities, these twentysomething singles typically have low incomes—often under $30,000 a year—from service jobs or part-time work they take on while going to college. Housing for this group consists of a mix of cheap apartment complexes, dormitories and mobile homes. As consumers, the residents in these segments score high for outdoor sports, movies and music, fast food and inexpensive cars.
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Top 25 highest concentration of "New Beginnings" segment by Zip Code and City
| Rank |
By Zip Code |
Number of
Households |
Links to Area Demographics |
| 1 |
M C B H Kaneohe Bay, Hawaii 96863 Real Estate
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528
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M C B H Kaneohe Bay, Hawaii 96863 Demographics
M C B H Kaneohe Bay, Hawaii 96863 Lifestyles
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| 2 |
Savannah, Georgia 31409 Real Estate
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109
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Savannah, Georgia 31409 Demographics
Savannah, Georgia 31409 Lifestyles
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| 3 |
Newport, Rhode Island 02841 Real Estate
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119
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Newport, Rhode Island 02841 Demographics
Newport, Rhode Island 02841 Lifestyles
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| 4 |
Jacksonville, Florida 32214 Real Estate
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381
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Jacksonville, Florida 32214 Demographics
Jacksonville, Florida 32214 Lifestyles
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| 5 |
Loma Linda, California 92350 Real Estate
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266
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Loma Linda, California 92350 Demographics
Loma Linda, California 92350 Lifestyles
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| 6 |
Normal, Illinois 61790 Real Estate
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561
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Normal, Illinois 61790 Demographics
Normal, Illinois 61790 Lifestyles
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| 7 |
Cincinnati, Ohio 45232 Real Estate
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2840
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Cincinnati, Ohio 45232 Demographics
Cincinnati, Ohio 45232 Lifestyles
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| 8 |
McClellan, California 95652 Real Estate
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213
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McClellan, California 95652 Demographics
McClellan, California 95652 Lifestyles
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| 9 |
Baton Rouge, Louisiana 70820 Real Estate
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7029
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Baton Rouge, Louisiana 70820 Demographics
Baton Rouge, Louisiana 70820 Lifestyles
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| 10 |
El Paso, Texas 79906 Real Estate
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905
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El Paso, Texas 79906 Demographics
El Paso, Texas 79906 Lifestyles
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| 11 |
Dallas, Texas 75237 Real Estate
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7085
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Dallas, Texas 75237 Demographics
Dallas, Texas 75237 Lifestyles
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| 12 |
Denton, Texas 76205 Real Estate
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8983
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Denton, Texas 76205 Demographics
Denton, Texas 76205 Lifestyles
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| 13 |
Virginia Beach, Virginia 23461 Real Estate
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178
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Virginia Beach, Virginia 23461 Demographics
Virginia Beach, Virginia 23461 Lifestyles
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| 14 |
Rochester, New York 14642 Real Estate
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126
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Rochester, New York 14642 Demographics
Rochester, New York 14642 Lifestyles
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| 15 |
Chattanooga, Tennessee 37410 Real Estate
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1496
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Chattanooga, Tennessee 37410 Demographics
Chattanooga, Tennessee 37410 Lifestyles
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| 16 |
Salt Lake City, Utah 84112 Real Estate
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360
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Salt Lake City, Utah 84112 Demographics
Salt Lake City, Utah 84112 Lifestyles
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| 17 |
Atlanta, Georgia 30336 Real Estate
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499
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Atlanta, Georgia 30336 Demographics
Atlanta, Georgia 30336 Lifestyles
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| 18 |
Memphis, Tennessee 38152 Real Estate
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148
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Memphis, Tennessee 38152 Demographics
Memphis, Tennessee 38152 Lifestyles
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| 19 |
Mobile, Alabama 36615 Real Estate
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205
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Mobile, Alabama 36615 Demographics
Mobile, Alabama 36615 Lifestyles
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| 20 |
Tuscaloosa, Alabama 35487 Real Estate
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353
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Tuscaloosa, Alabama 35487 Demographics
Tuscaloosa, Alabama 35487 Lifestyles
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| 21 |
Fort Eustis, Virginia 23604 Real Estate
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912
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Fort Eustis, Virginia 23604 Demographics
Fort Eustis, Virginia 23604 Lifestyles
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| 22 |
Fresno, California 93650 Real Estate
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1612
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Fresno, California 93650 Demographics
Fresno, California 93650 Lifestyles
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| 23 |
Atlanta, Georgia 30337 Real Estate
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6014
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Atlanta, Georgia 30337 Demographics
Atlanta, Georgia 30337 Lifestyles
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| 24 |
Tempe, Arizona 85287 Real Estate
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145
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Tempe, Arizona 85287 Demographics
Tempe, Arizona 85287 Lifestyles
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| 25 |
Port Hueneme CBC Base, California 93043 Real Estate
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410
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Port Hueneme CBC Base, California 93043 Demographics
Port Hueneme CBC Base, California 93043 Lifestyles
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| Rank |
By City |
Number of
Households |
Links to Area Demographics |
| 1 |
University Park, New Mexico Real Estate
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295
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University Park, New Mexico Demographics
University Park, New Mexico Lifestyles
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| 2 |
Wheeler AFB, Hawaii Real Estate
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648
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Wheeler AFB, Hawaii Demographics
Wheeler AFB, Hawaii Lifestyles
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| 3 |
Page Park, Florida Real Estate
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283
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Page Park, Florida Demographics
Page Park, Florida Lifestyles
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| 4 |
Kaneohe Station, Hawaii Real Estate
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2,180
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Kaneohe Station, Hawaii Demographics
Kaneohe Station, Hawaii Lifestyles
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| 5 |
Pine Lake, Georgia Real Estate
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315
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Pine Lake, Georgia Demographics
Pine Lake, Georgia Lifestyles
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| 6 |
West Buechel, Kentucky Real Estate
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515
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West Buechel, Kentucky Demographics
West Buechel, Kentucky Lifestyles
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| 7 |
Fort Bliss, Texas Real Estate
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1,082
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Fort Bliss, Texas Demographics
Fort Bliss, Texas Lifestyles
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| 8 |
Garden City, Colorado Real Estate
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173
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Garden City, Colorado Demographics
Garden City, Colorado Lifestyles
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| 9 |
Hi-Nella, New Jersey Real Estate
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470
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Hi-Nella, New Jersey Demographics
Hi-Nella, New Jersey Lifestyles
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| 10 |
College Park, Georgia Real Estate
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7,707
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College Park, Georgia Demographics
College Park, Georgia Lifestyles
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| 11 |
Schofield Barracks, Hawaii Real Estate
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2,763
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Schofield Barracks, Hawaii Demographics
Schofield Barracks, Hawaii Lifestyles
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| 12 |
West Lafayette, Indiana Real Estate
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11,227
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West Lafayette, Indiana Demographics
West Lafayette, Indiana Lifestyles
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| 13 |
St. Andrews, South Carolina Real Estate
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10,357
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St. Andrews, South Carolina Demographics
St. Andrews, South Carolina Lifestyles
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| 14 |
Warminster Heights, Pennsylvania Real Estate
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2,153
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Warminster Heights, Pennsylvania Demographics
Warminster Heights, Pennsylvania Lifestyles
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| 15 |
Sunnyside, Oregon Real Estate
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3,514
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Sunnyside, Oregon Demographics
Sunnyside, Oregon Lifestyles
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| 16 |
South Highpoint, Florida Real Estate
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1,995
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South Highpoint, Florida Demographics
South Highpoint, Florida Lifestyles
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| 17 |
Opa-locka, Florida Real Estate
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4,960
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Opa-locka, Florida Demographics
Opa-locka, Florida Lifestyles
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| 18 |
Alorton, Illinois Real Estate
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847
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Alorton, Illinois Demographics
Alorton, Illinois Lifestyles
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| 19 |
Loma Linda, California Real Estate
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8,299
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Loma Linda, California Demographics
Loma Linda, California Lifestyles
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| 20 |
Comstock Park, Michigan Real Estate
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4,707
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Comstock Park, Michigan Demographics
Comstock Park, Michigan Lifestyles
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| 21 |
Wixom, Michigan Real Estate
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6,112
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Wixom, Michigan Demographics
Wixom, Michigan Lifestyles
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| 22 |
Mangonia Park, Florida Real Estate
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517
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Mangonia Park, Florida Demographics
Mangonia Park, Florida Lifestyles
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| 23 |
East Point, Georgia Real Estate
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15,173
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East Point, Georgia Demographics
East Point, Georgia Lifestyles
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| 24 |
Speedway, Indiana Real Estate
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5,922
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Speedway, Indiana Demographics
Speedway, Indiana Lifestyles
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| 25 |
Dentsville, South Carolina Real Estate
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5,676
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Dentsville, South Carolina Demographics
Dentsville, South Carolina Lifestyles
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