Home » Find My Crowd » New Beginnings Lifestyle Segmentation Demographic Profile
New Beginnings
Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths--or starting over after recent divorces or company transfers. Ethnically diverse--with nearly half its residents Hispanic, Asian, or African-American--New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.
Social Group: Inner Suburbs
Lifestage Group: Striving Singles
2008 Statistics:
US Households: 1,741,778 (1.519%)
Median HH Income: $31,196.00
Lifestyle Traits
Eat at Church's Chicken
Use internet for job search
Read Soap Opera Weekly
Watch Telemundo
Suzuki Forenza
Source: Nielsen Claritas, 2009
| Demographic Traits: | |
| Urbanicity: | Suburban |
| Income: | Downscale |
| Income Producing Assets: | Low |
| Age Ranges: | Age <35 |
| Presence of Kids: | Family Mix |
| Homeownership: | Renters |
| Employment Levels: | White Collar, Service, Mix |
| Education Levels: | Some College |
| Ethnic Diversity: | White, Black, Asian, Hispanic |
Social Group: Inner Suburbs
The four segments in the Inner Suburbs social group are concentrated in the inner-ring suburbs of major metros--areas where residents tend to be high school educated, unmarried, and downscale. There's diversity in this group, with segments that are racially mixed, divided evenly between homeowners and renters, and filled with households that are either young or aging in place. However, the consumer behavior of the S4 segments is dominated by older Americans who enjoy social activities at veterans clubs and fraternal orders, TV news and talk shows, and shopping at discount department stores.
2008 Statistics:
US Households: 5,165,328
Median HH Income: $32,451.00
Segments in this group are:
New Beginnings
Old Glories
American Classics
Suburban Pioneers
Lifestage Group: Striving Singles
The seven segments in Striving Singles make up the most downscale of the Younger Years class. Centered in exurban towns and satellite cities, these twentysomething singles typically have low incomes—often under $30,000 a year—from service jobs or part-time work they take on while going to college. Housing for this group consists of a mix of cheap apartment complexes, dormitories and mobile homes. As consumers, the residents in these segments score high for outdoor sports, movies and music, fast food and inexpensive cars.
2008 Statistics:
US Households: 12,336,977
Median HH Income: $33,817.00
Segments in this group are:
Red, White and Blues
New Beginnings
Blue Highways
City Startups
Young and Rustic
Mobility Blues
Crossroads Villagers
