Home » Find My Crowd » Urban Elders Lifestyle Segmentation Demographic Profile
Urban Elders
For Urban Elders--a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas, and Miami--life is often an economic struggle. These communities have high concentrations of Hispanics and African-Americans and tend to be downscale, with singles living in older apartment rentals.
Social Group: Urban Cores
Lifestage Group: Sustaining Seniors
2008 Statistics:
US Households: 1,486,582 (1.296%)
Median HH Income: $24,535.00
Lifestyle Traits
Dine out infrequently
Domestic travel by railroad
Read Selecciones (RD)
Watch Spanish soap operas
Toyota Corolla
Source: Nielsen Claritas, 2009
| Demographic Traits: | |
| Urbanicity: | Urban |
| Income: | Low Income |
| Income Producing Assets: | Below Average |
| Age Ranges: | Age 55+ |
| Presence of Kids: | Mostly w/o Kids |
| Homeownership: | Renters |
| Employment Levels: | Mostly Retired |
| Education Levels: | Some High School |
| Ethnic Diversity: | White, Black, Asian, Hispanic |
Social Group: Urban Cores
The segments of Urban Cores are characterized by relatively modest incomes, educations, and rental apartments, but affordable housing is part of the allure for the group's young singles and aging retirees. One of the least affluent social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products. Among the group's preferences: TV news and daytime programming, Spanish and African-American radio, telephony services and pagers, cheap fast food and high-end department stores.
2008 Statistics:
US Households: 5,653,643
Median HH Income: $26,931.00
Segments in this group are:
Urban Elders
City Roots
Big City Blues
Low-Rise Living
Lifestage Group: Sustaining Seniors
Sustaining Seniors consists of nine segments filled with older, economically challenged Americans. Ethnically diverse and dispersed throughout the country, they all score high for having residents who are over 65 years old and household incomes under $30,000. Many are single or widowed, have modest educational achievement, and live in older apartments or small homes. On their fixed incomes, they lead low-key, home-centered lifestyles. They're big on watching TV, gardening, sewing, and woodworking. Their social life often revolves around activities at veterans clubs and fraternal organizations.
2008 Statistics:
US Households: 11,480,127
Median HH Income: $29,501.00
Segments in this group are:
Golden Ponds
Old Milltowns
Back Country Folks
Urban Elders
City Roots
Park Bench Seniors
Hometown Retired
