Home > Young Digerati Lifestyle Segmentation Demographic Profile |
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Lifestyle Segment - Young Digerati
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Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice to coffee to microbrew.
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Social Group: Urban Uptown
Lifestage Group: Young Achievers
2008 Statistics:
US Households: 1,383,073 (1.206%)
Median HH Income: $85,671.00
Lifestyle Traits
Shop at Banana Republic
Go snowboarding
Read Elle Décor
Watch Independent Film Channel
Toyota Prius
Source: Nielsen Claritas, 2008
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Demographic Traits:
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Urbanicity:
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Urban
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Income:
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Upscale
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Income Producing Assets:
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High
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Age Ranges:
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Age 25-44
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Presence of Kids:
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Family Mix
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Homeownership:
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Mix, Owners
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Employment Levels:
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Management
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Education Levels:
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Graduate Plus
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Ethnic Diversity:
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White, Asian, Hispanic, Mix
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Social Group - Urban Uptown
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2008 Statistics:
US Households: 9,439,128
Median HH Income: $65,698.00
Segments in this group are:
Young Digerati
Money and Brains
Bohemian Mix
Cosmopolitans
American Dreams
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The five segments in Urban Uptown are home to the nation's wealthiest urban consumers. Members of this social group tend to be midscale to upscale, college educated and ethnically diverse, with above-average concentrations of Asian and Hispanic Americans. Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that's reflected in their marketplace choices. Urban Uptown consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad, and spend heavily on computer and wireless technology.
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Lifestage Group - Young Achievers
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2008 Statistics:
US Households: 11,261,530
Median HH Income: $50,198.00
Segments in this group are:
Young Digerati
Bohemian Mix
Young Influentials
Greenbelt Sports
Up-and-Comers
Urban Achievers
Boomtown Singles
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Young, hip singles are the prime residents of Young Achievers, a lifestage group of twentysomethings who’ve recently settled in metro neighborhoods. Their incomes range from working-class to well-to-do, but most residents are still renting apartments in cities or close-in suburbs. These seven segments contain a high percentage of Asian singles, and there’s a decidedly progressive sensibility in their tastes as reflected in the group’s liberal politics, alternative music and lively nightlife. Young Achiever segments are twice as likely as the general population to include college students living in group quarters.
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Top 25 highest concentration of "Young Digerati" segment by Zip Code and City
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By Zip Code |
Number of
Households |
Links to Area Demographics |
| 1 |
New York, New York 10006 Real Estate
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1424
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New York, New York 10006 Demographics
New York, New York 10006 Lifestyles
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| 2 |
Chicago, Illinois 60604 Real Estate
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106
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Chicago, Illinois 60604 Demographics
Chicago, Illinois 60604 Lifestyles
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| 3 |
New York, New York 10005 Real Estate
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2561
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New York, New York 10005 Demographics
New York, New York 10005 Lifestyles
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| 4 |
Jersey City, New Jersey 07310 Real Estate
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4478
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Jersey City, New Jersey 07310 Demographics
Jersey City, New Jersey 07310 Lifestyles
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| 5 |
New York, New York 10280 Real Estate
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3882
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New York, New York 10280 Demographics
New York, New York 10280 Lifestyles
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| 6 |
San Francisco, California 94129 Real Estate
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1152
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San Francisco, California 94129 Demographics
San Francisco, California 94129 Lifestyles
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| 7 |
Hoboken, New Jersey 07030 Real Estate
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20247
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Hoboken, New Jersey 07030 Demographics
Hoboken, New Jersey 07030 Lifestyles
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| 8 |
Chicago, Illinois 60606 Real Estate
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1489
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Chicago, Illinois 60606 Demographics
Chicago, Illinois 60606 Lifestyles
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| 9 |
New York, New York 10007 Real Estate
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3999
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New York, New York 10007 Demographics
New York, New York 10007 Lifestyles
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| 10 |
Long Island City, New York 11109 Real Estate
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735
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Long Island City, New York 11109 Demographics
Long Island City, New York 11109 Lifestyles
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| 11 |
New York, New York 10004 Real Estate
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1059
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New York, New York 10004 Demographics
New York, New York 10004 Lifestyles
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| 12 |
San Francisco, California 94123 Real Estate
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14701
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San Francisco, California 94123 Demographics
San Francisco, California 94123 Lifestyles
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| 13 |
Medford, Massachusetts 02153 Real Estate
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194
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Medford, Massachusetts 02153 Demographics
Medford, Massachusetts 02153 Lifestyles
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| 14 |
Santa Clara, California 95053 Real Estate
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115
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Santa Clara, California 95053 Demographics
Santa Clara, California 95053 Lifestyles
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| 15 |
Hermosa Beach, California 90254 Real Estate
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10372
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Hermosa Beach, California 90254 Demographics
Hermosa Beach, California 90254 Lifestyles
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| 16 |
Chicago, Illinois 60614 Real Estate
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34579
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Chicago, Illinois 60614 Demographics
Chicago, Illinois 60614 Lifestyles
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| 17 |
Arlington, Virginia 22201 Real Estate
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15537
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Arlington, Virginia 22201 Demographics
Arlington, Virginia 22201 Lifestyles
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| 18 |
Boston, Massachusetts 02109 Real Estate
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2133
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Boston, Massachusetts 02109 Demographics
Boston, Massachusetts 02109 Lifestyles
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| 19 |
Dallas, Texas 75202 Real Estate
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954
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Dallas, Texas 75202 Demographics
Dallas, Texas 75202 Lifestyles
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| 20 |
New York, New York 10075 Real Estate
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13148
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New York, New York 10075 Demographics
New York, New York 10075 Lifestyles
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| 21 |
Washington, District of Columbia 20036 Real Estate
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3244
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Washington, District of Columbia 20036 Demographics
Washington, District of Columbia 20036 Lifestyles
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| 22 |
Sunnyvale, California 94086 Real Estate
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18660
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Sunnyvale, California 94086 Demographics
Sunnyvale, California 94086 Lifestyles
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| 23 |
Chicago, Illinois 60602 Real Estate
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195
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Chicago, Illinois 60602 Demographics
Chicago, Illinois 60602 Lifestyles
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| 24 |
Fremont, California 94555 Real Estate
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10303
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Fremont, California 94555 Demographics
Fremont, California 94555 Lifestyles
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| 25 |
San Francisco, California 94117 Real Estate
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17510
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San Francisco, California 94117 Demographics
San Francisco, California 94117 Lifestyles
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| Rank |
By City |
Number of
Households |
Links to Area Demographics |
| 1 |
Hoboken, New Jersey Real Estate
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20,243
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Hoboken, New Jersey Demographics
Hoboken, New Jersey Lifestyles
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| 2 |
Hermosa Beach, California Real Estate
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10,326
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Hermosa Beach, California Demographics
Hermosa Beach, California Lifestyles
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| 3 |
Edgewater, New Jersey Real Estate
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4,947
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Edgewater, New Jersey Demographics
Edgewater, New Jersey Lifestyles
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| 4 |
Sunnyvale, California Real Estate
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52,709
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Sunnyvale, California Demographics
Sunnyvale, California Lifestyles
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| 5 |
Marina del Rey, California Real Estate
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5,822
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Marina del Rey, California Demographics
Marina del Rey, California Lifestyles
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| 6 |
Redondo Beach, California Real Estate
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31,483
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Redondo Beach, California Demographics
Redondo Beach, California Lifestyles
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| 7 |
Fruitdale, California Real Estate
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370
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Fruitdale, California Demographics
Fruitdale, California Lifestyles
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| 8 |
Brookline, Massachusetts Real Estate
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24,528
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Brookline, Massachusetts Demographics
Brookline, Massachusetts Lifestyles
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| 9 |
Mountain View, California Real Estate
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31,342
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Mountain View, California Demographics
Mountain View, California Lifestyles
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| 10 |
Foster City, California Real Estate
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11,905
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Foster City, California Demographics
Foster City, California Lifestyles
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| 11 |
Arlington, Virginia Real Estate
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88,506
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Arlington, Virginia Demographics
Arlington, Virginia Lifestyles
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| 12 |
Manhattan Beach, California Real Estate
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15,952
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Manhattan Beach, California Demographics
Manhattan Beach, California Lifestyles
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| 13 |
El Segundo, California Real Estate
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7,343
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El Segundo, California Demographics
El Segundo, California Lifestyles
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| 14 |
Campbell, California Real Estate
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16,092
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Campbell, California Demographics
Campbell, California Lifestyles
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| 15 |
Santa Clara, California Real Estate
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41,947
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Santa Clara, California Demographics
Santa Clara, California Lifestyles
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| 16 |
Fremont, California Real Estate
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67,691
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Fremont, California Demographics
Fremont, California Lifestyles
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| 17 |
Burlingame, California Real Estate
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12,276
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Burlingame, California Demographics
Burlingame, California Lifestyles
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| 18 |
Watertown, Massachusetts Real Estate
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14,392
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Watertown, Massachusetts Demographics
Watertown, Massachusetts Lifestyles
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| 19 |
Cupertino, California Real Estate
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18,472
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Cupertino, California Demographics
Cupertino, California Lifestyles
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| 20 |
Menlo Park, California Real Estate
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12,130
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Menlo Park, California Demographics
Menlo Park, California Lifestyles
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| 21 |
University Park, Texas Real Estate
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7,913
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University Park, Texas Demographics
University Park, Texas Lifestyles
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| 22 |
Friendship Village, Maryland Real Estate
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3,205
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Friendship Village, Maryland Demographics
Friendship Village, Maryland Lifestyles
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| 23 |
Fisher Island, Florida Real Estate
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208
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Fisher Island, Florida Demographics
Fisher Island, Florida Lifestyles
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| 24 |
Bogota, New Jersey Real Estate
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2,764
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Bogota, New Jersey Demographics
Bogota, New Jersey Lifestyles
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| 25 |
Palo Alto, California Real Estate
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25,364
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Palo Alto, California Demographics
Palo Alto, California Lifestyles
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Fair Housing and Equal Opportunity