How does a real estate professional get their name in front of consumers looking for a home? One way is by creating a website with content on the area, information about themselves, and of course, the ability to search for homes.
Of the many terms used in the real estate market, IDX is an important term to know. IDX is an acronym for Internet Data Exchange. With it, you give your web users access to the MLS (Multiple Listing Service).
IDX is vital to generating a significant amount of leads and keeping visitors on your site for as long as possible, making it the most important aspect of your real estate website. Having information on your site about the community is important, but if your visitors are not able to search for homes on your site, you will be missing a large amount of leads. IDX simply pulls listing data from your local MLS and displays this information on your own website.
There are many providers for IDX feeds. While searching for the one to use on your site, be sure to research them and ask for a demo to try it out first. The IDX provider’s website shows examples of other site who are using their integration.
It is also important to have the capability of customizing the integration to meet your needs. You want a provider that allows you to feature homes the way you want it; MLS number, days on the market, style, etc.
Before investing in an IDX solution, ensure your website integration is in compliance with the rules of your local MLS. Choosing a provider that has a big following and supportive customer service will help to make this process easier.