In todays rapidly expanding technological environment it is important to keep up with the latest trends and developments if you want to be successful in any field, but especially in the world of real estate. Here are some excellent tech tools you should consider to help you and your agent sell your home.
- Maps- Google Earth is perhaps the most popular version of this tool, which allows buyers to check out the street view of the home, as well as the surrounding area to see if any nearby services or stores are major eyesores.
- Intuitive search tools- A large percentage of buyers use sites like Zillow, Trulia, CLRSearch, NewHomeSource or other real estate portals to find a home that suites their taste and budget. Some sites like CLRSearch even allow you to further customize your search allowing you search by parameters such as foreclosures only, new homes only or even by school district.
- Professional photographs- With an increasing number of people using professionally taken photographs for their home listings, it’s important to get high-resolution images that are up to the current standard.
- Floor plans, preferably 3-D- Potential buyers want to know how a home is connected and what the layout feels like to walk through. One of the best ways to provide for this need are interactive floor plans that allow users to virtually tour a home with just a few clicks.
- Drone photography- Drones are becoming increasingly popular with real estate companies allowing buyers to see sweeping views of the home. This is particularly useful if you have an expansive lawn or view to showcase.
- 3-D Video Tours- This one may seem like its straight out of the future, but many companies are developing real estate programs for wearable 3-D glass like the Oculus Rift. These allow users to virtually walk through the home in a far more immersive way than clicking through home images.
- Social Media- Believe it or not, many people are actually using social media platforms like Facebook to see their home. This way you can target various demographics and share your listings with friends.
- Electronic Documents- It looks like the days of buyers and sellers sitting at a closing table just might be winding to an end, as many companies allow all of their documents to be viewed and signed online.
- Virtual home design/staging- Visualizing how your furniture and belongings will look in a new space is crucial to deciding if a home the right match for you. This is why virtual home designing or staging is one the most beloved real estate tools out there.
- Apps- The younger buyers in the market especially want to use their smartphones to flip through home listings. That is why it’s crucial to get your home listed on a site like Zillow, which has an excellent mobile app.
By Michael Bain, an analyst for Move New Homes